Dennis Rodman Partners With ID Supply Co. to Lead Global Merchandising Initiative

COSTA MESA, Calif.--(BUSINESS WIRE)--Today, ID Supply Co. announced its global merchandising deal with Dennis Rodman, the former NBA player, professional wrestler, actor, fashion icon and designer. Featuring custom designs inspired by the NBA legend, the new Rodman Apparel collection will launch online on November 25, 2022, and be available worldwide for the holiday season.

“I’m looking to bring the iconic fashion from the 90’s and early 2000’s back in a big way and the guys at ID Supply Co. are helping me bring this vision to life,” said Rodman.

ID Supply Co.’s Founder, Brandon Ruddach states, “There is never a dull moment with Rodman and his brand! We’re excited to partner with Rodman on this global merchandising deal. His apparel design direction still replicates that attitude from the jumbo, in your face designs to the 90’s sports aesthetic that captivates generations and is very much on trend.”

Dennis Rodman, the five-time NBA champion who is known as the “best rebounding forward in NBA history,” has his hand in a multitude of different projects. In addition to several careers as a professional wrestler, actor and published author, the hall of famer has been an influential fashion figure since the early 90’s to 2000’s. Rodman, who is known for historic partnerships with brands like Ed Hardy, Von Dutch, Oakley, Chrome Hearts, and more, is looking to bring the iconic image back with his new collection.

Apparel from Rodman’s collection will be sold online starting November 25, 2022 and debut in select specialty retailers within the US, Canada, EU, Australia in Spring 2023.

About ID Supply Co.

ID Supply Co. is comprised of creatives, product developers, and brand experts who tackle a wide array of projects from custom merchandise to digital assets for product launches. With a unique combination of capabilities, ID’s headquarters houses a vertical production facility which excels in distributing meaningful merchandise along with a creative studio responsible on-trend collection building and marketing strategies. For additional info, visit idsupplyco.com.