NEW YORK--(BUSINESS WIRE)--Bubble Skincare, one of the fastest-growing skincare brands, today announced it has expanded its distribution into specialty retail for the first time with Ulta Beauty, the nation’s largest beauty retailer. Bubble’s high-quality, clinically approved formulations are now available to purchase at 665 Ulta Beauty stores in the US and online at Ulta.com. The brand’s effective, vegan, non-toxic, cruelty-free products are all formulated with best-in-class, skin-safe ingredients and created based on input and feedback from Bubble’s long-standing community of thousands of consumers.
To celebrate this expansion, Bubble launched a new product – the Over Night Hydrating Mask – which is available exclusively at Ulta Beauty retail destinations and on Ulta.com. This new and exciting product is a skincare face mask meant to be left on overnight, which helps protect the skin barrier and soothe dry skin. Over Night’s thoughtful ingredients, such as Maple Sap and Biosaccharide Gum help soothe and bind moisture, creating supple and hydrated skin upon waking.
“We are thrilled to be launching with Ulta Beauty to make Bubble even more accessible and introduce our brand to a new audience of beauty enthusiasts through this beloved and respected beauty retailer,” said Shai Eisenman, Founder and CEO of Bubble. “This expansion is an unmatched growth opportunity for our brand and we couldn’t be prouder to partner with Ulta Beauty as we grow our Bubble community of Gen Zers.”
“As the preferred beauty destination for Gen Z consumers, we’re thrilled to offer Bubble as part of our unrivaled skincare category in select stores nationwide and online,” said Penny Coy, vice president of merchandising, Ulta Beauty. “We are pleased to provide our guests with fun, tailored and innovative solutions for all their skincare needs at an attainable price, with education at the root. We can’t wait to celebrate the brand’s like minded mission of giving back not only to the planet, but their beauty community through various organizations geared towards helping new and existing guests feel confident and put their best face forward.”
Bubble’s launch into Ulta Beauty is a continuation of the brand’s rapid growth trajectory. To date in 2022, Bubble has launched five new products, significantly expanded its distribution to nearly 9,000 stores within the US and available on numerous online channels and deepened its ties with its community of over 4,000 active members, who advise the brand on everything from formulations to product names and packaging.
About Bubble Skincare
Bubble Skincare, one of the fastest-growing Gen Z skincare brands, offers an affordable array of high-quality, clinically approved products designed to help Gen Zers feel more confident by addressing their particular skincare needs. Bubble has cultivated a highly engaged community of Gen Zers who offer input and feedback on the brand’s formulations, product names and even its vibrant packaging. As part of its commitment to their consumers well-being, Bubble donates 1% of its sales from its ecommerce business to nonprofit organizations that support teens and young adults struggling with mental health issues, along with an ongoing partnership with BetterHelp. Bubble products are available at Bubble Skincare and in more than 9,000 stores across North America, including Ulta Beauty, CVS and Walmart.