Apparel Innovator Bored Rebel Announces Industry First

Graphic tees designed not to show through when worn under a dress shirt

Shown wearing a Bored Rebel Graphic Undershirt with print that is hidden when worn under a dress shirt (Photo: Business Wire)

NEW YORK & MIDDLEBURG, Va.--()--Bored Rebel’s new patent pending design ends the need for undershirts to be plain. The company’s Graphic UndershirtsTM feature a vertical printed design that is centered under the buttons and thicker fabric on a dress shirt, hiding any print underneath. Similar to fun options consumers have from underwear brands, Bored Rebel premium quality shirts are a clever way to add personality to a wardrobe.

Renowned Hollywood bespoke suit designer Leonard Logsdail calls Bored Rebel’s shirts “exceptional,” joining other notable industry names in praising the company’s products.

“Not only is the concept refreshingly original, but the design itself has a modern and distinct look,” says Mark Metzger, former president of the Custom Tailors & Designers Association and owner of Highcliffe Clothiers.

“People love being able to express themselves in cool ways with things like socks and underwear,” says Stacy Flax, Bored Rebel’s founder. “I’m bringing that to undershirts. Men's undershirts have been overlooked in so many ways — from the fabric to the packaging. It’s a category in need of revitalization and certainly some personality.”

Graphic Undershirts come in over 50 designs with today’s launch. Many are sayings, including:

  • Unleash Your Inner SuperheroTM
  • Today is a Great Day
  • My Dog Thinks I’m Awesome
  • That’s a Hard No

Short-sleeved white shirts are available in crew and V-necks with soft wicking fabric. They are unisex and can be worn as undershirts, t-shirts or both. Priced at $45.00 each at, shirts are also available at select fashion retailers in the United States.

Knowing its shirts make special gifts for husbands, dads, grads or anyone who loves a great t-shirt, Bored Rebel offers beautiful gift wrap options online.

Bored Rebel contributes at least 10% of profits to charitable causes, including donating “You’ve Got This” Graphic Undershirts to workforce development charities that help people dress for job interviews and careers.

Flax adds, “I love that we’re not just giving away the best undershirts around, but a morale boost as well.”

Bored Rebel
Bored Rebel® is an apparel company founded in March 2021 by Stacy Flax. Bored Rebel is the creator of Graphic UndershirtsTM, a category of undershirts with printed designs on them. Sign up for emails to not miss out.


Clara Kim

Release Summary

Cleverly designed Graphic Undershirts are a new way to wear a graphic tee under a dress shirt without the print showing through.

Social Media Profiles


Clara Kim