Benefits, Simplified: Keystone Purchases EnrollX to Embrace the New Age of Employer Recruitment and Retention Strategies

NORTHUMBERLAND, Pa.--(BUSINESS WIRE)--Today, Keystone, the fourth largest participant-owned insurance agency network in the nation, announced its acquisition of EnrollX, a consulting firm that focuses on simplifying benefits enrollment and administration for employers, with a focus on voluntary benefits.

Today’s workforce is more diverse than ever – both in generational ages and individual backgrounds. Employees looking to remain with an employer are seeking an added selection of benefits with personalized options, based on their stage in life. A unifying thread among employees? Education and utilization.

“Benefits are complex and expensive, employees are overwhelmed with understanding and leveraging them, and HR departments are stretched enough with post-COVID hiring dilemmas. EnrollX elevates the customer experience by managing those complexities. Employee education, purchasing, and onboarding of their benefits is personalized, and the administrative burden is removed from the employer. The result is a streamlined, improved customer experience for both parties,” explained Keystone Senior Vice President of Employee Benefits, Billy Bridwell.

From planning and strategy to budgeting and execution, EnrollX manages an employer’s benefits administration and compliance full circle. They process paperwork, onboard employees, and provide consistent communication – allowing employers to focus on their business. Services include digital open enrollment and decision making tools, call center support, easy configuration of product updates, and streamlined billing.

“We’re confident this partnership will allow our customers to better recruit new employees while retaining their top talent,” Bridwell continued. “Employers will receive the added consultative expertise of our agents. We’re bolstering independence – for employees, the company they work for, and our agents. It’s a win-win.”

About Keystone Insurers Group (Keystone) -- Keystone started in 1983 when four independent insurance agencies teamed up to pool their experience and expertise. This small group believed that agencies could be stronger and more successful if they linked arms -- a passion and spirit that continues. Growing to almost 300 independent agency partners in 18 states, Keystone provides its agents with a community of like-minded agencies, industry expertise and access to specialized products for their clients. Keystone is ranked number four on Insurance Journal's 2021 list of Top 20 Property/Casualty Agency Partnerships. For more information, go to www.keystoneinsgrp.com.