air up® Selects Radial’s eCommerce Solution in U.S. Launch

Dual location network strategically supports the brand’s fulfillment needs to expedite order processing and delivery timelines

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Radial, a bpost group company, the leader in eCommerce fulfillment, today announced that scent-flavored hydration company air up® has selected Radial’s eCommerce solution to support the company’s entry into the United States’ food and beverage market. air up®’s scent-flavored hydration system will ship from two of Radial’s fulfillment centers in California and Ohio.

Through the partnership with Radial, air up® will receive the best-in-class order management system (OMS) and fulfillment solution across the network allowing the newly U.S.-launched hydration company to distribute nationwide. ROM connects demand to supply, enabling air up® to continue regional expansion to support its eCommerce growth.

Since launching in Germany in 2019, air up® has focused on reimagining how consumers hydrate by developing a refillable bottle that turns plain tap water into flavored water through scent alone. As the demand for alternatives to sugar-filled fizzy drinks continue, the company brings its innovative and sugar-free refillable drinking system to the U.S. to transform Americans' taste of plain water through the power of scent.

“After a successful launch in Europe, we’re thrilled to bring our scent-flavored hydration system to the U.S. and revolutionize how American consumers experience water consumption,” said Christian Demers, US, CEO of air up®. “Being able to utilize Radial’s solutions and fulfillment services from two locations allows us to quickly deliver to consumers nationwide. Now having these capabilities, we have the opportunity to further our expansion and establish air up® as a predominant player in the food and beverage category.”

“We are excited to bring air up® into our eCommerce solution and provide them with a fulfillment network and OMS solution as they expand their footprint in the U.S.,” said Laura Ritchey, Chief Operating Officer, Radial. “We are proud to support brands that have goals aligned with our own such as bringing products to market that also have a focus on sustainability. We look forward to working together to support their future success.”

Please visit our site to learn more about Radial’s eCommerce solutions: here.

About Radial
Radial, Inc., a bpost group company, is the leader in eCommerce solutions. Premier brands around the world confidently partner with Radial to deliver their brand promises, anticipate and respond to industry disruption, and compete in a rapidly evolving market. Our expansive network of fulfillment centers, flexible transportation services and advanced omnichannel technologies, help clients meet increasing consumer expectations and maintain market competitiveness. With our personal customer care services and intelligent payment and fraud solutions, brands confidently deliver high-value customer experiences required today. We are flexible, scalable, and focused on our clients' business objectives. Learn how we deliver today's retail for you at radial.com and follow us on Twitter @radialcorp.

About air up®:
air up® is the world's first refillable drinking system that adds flavor to water through scent alone. Since the launch in Europe in July 2019, air up® has grown into a company that operates in 10 countries, has nearly 300 employees, and enjoys a customer base in the millions. Even better: By our calculations, air up®'s revolutionary, refillable technology has perhaps saved up to 130 million single-use plastic bottles—not to mention 2,600 tons of sugar.