-

Cinnamon Toast Crunch Brings the Heat to the Snacking Game with New CinnaFuego Toast Crunch

General Mills’ First HOT Cinnamon Cereal Combines Sweet and Spicy Flavors

original Cinnamon Toast Crunch is turning up the heat and making its spicy debut with new CinnaFuego Toast Crunch, setting snacking on fire with delicious, sweet and spicy flavors sure to get the family’s tastebuds dancing. (Photo: Business Wire)

Cinnamon Toast Crunch is turning up the heat and making its spicy debut with new CinnaFuego Toast Crunch, setting snacking on fire with delicious, sweet and spicy flavors sure to get the family’s tastebuds dancing. (Photo: Business Wire)

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon and fiery spice to get snackers’ tastebuds dancing.

While the new CinnaFuego Toast Crunch looks the same as the original and is still blasted with Cinnadust, the sweet cinnamon flavor is combined with the added hot sensation of a spicy pepper to deliver an absolutely absurd experience.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a new resealable pouch so consumers can easily fan the flames of snack time, CinnaFuego Toast Crunch drops online Friday, August 12 exclusively at Walmart.com for a limited time, while supplies last.

Fans are encouraged to follow @cinnamontoastcrunch and www.cinnamontoastcrunch.com to stay tuned for more information on Cinnamon Toast Crunch.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

Contacts

General Mills Communications
763-764-6364
media.line@genmills.com

Industry:

General Mills

NYSE:GIS
Release Versions
English

Contacts

General Mills Communications
763-764-6364
media.line@genmills.com

More News From General Mills

Wheaties Makes Marty Supreme’s Dream a Reality with Limited-Edition Marty Supreme Wheaties Box

MINNEAPOLIS--(BUSINESS WIRE)--Marty Mauser, an aspiring ping pong champion in the new movie Marty Supreme said, "It’s only a matter of time before I’m staring at you from the cover of a Wheaties box." Now is the time. Riding the internet-breaking Zoom meeting mania, where lead actor Timothée Chalamet made a call to the movie’s marketing team to be on a Wheaties Box, fans can officially get their own limited-edition Marty Supreme Wheaties box, which drops December 8 at 1 p.m. ET, exclusively on...

For The First Time Ever, Reese’s Puffs Cereal Goes Dark With New Dark Chocolate Flavor

MINNEAPOLIS--(BUSINESS WIRE)--Reese’s Puffs cereal is entering a new era with its first new flavor combo since the cereal debuted in 1994. Reese’s Puffs cereal Dark Chocolate Naturally Flavored is a richer, deeper take on the beloved peanut butter and chocolate combo, made with Hershey’s cocoa, real Reese’s Peanut Butter and the signature Reese’s Puffs cereal crunch fans love. For more than three decades, Reese’s Puffs cereal has taken on many forms — from Big Puffs and Minis to limited-edition...

The Pillsbury™ Doughboy™ Celebrates His 60th Birthday by Opening His Home for the First Time — and Fans Can Shop Nostalgic and Trendy Home Goods Inside

MINNEAPOLIS--(BUSINESS WIRE)--In 1965, the Pillsbury Doughboy popped out of a can of dough with his iconic “Hoo Hoo!” and a mission to bring joy to kitchens everywhere. Now, to mark 60 years as a cherished guest in homes, one of America’s most beloved mascots is doing something he’s never done before: bringing fans into his home via an augmented reality (AR) experience. True to his warm and welcoming nature, the Doughboy isn’t just opening the doors to his flour-dusted 2,358 sq ft dough-made Mo...
Back to Newsroom