-

Cinnamon Toast Crunch Brings the Heat to the Snacking Game with New CinnaFuego Toast Crunch

General Mills’ First HOT Cinnamon Cereal Combines Sweet and Spicy Flavors

original Cinnamon Toast Crunch is turning up the heat and making its spicy debut with new CinnaFuego Toast Crunch, setting snacking on fire with delicious, sweet and spicy flavors sure to get the family’s tastebuds dancing. (Photo: Business Wire)

Cinnamon Toast Crunch is turning up the heat and making its spicy debut with new CinnaFuego Toast Crunch, setting snacking on fire with delicious, sweet and spicy flavors sure to get the family’s tastebuds dancing. (Photo: Business Wire)

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon and fiery spice to get snackers’ tastebuds dancing.

While the new CinnaFuego Toast Crunch looks the same as the original and is still blasted with Cinnadust, the sweet cinnamon flavor is combined with the added hot sensation of a spicy pepper to deliver an absolutely absurd experience.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a new resealable pouch so consumers can easily fan the flames of snack time, CinnaFuego Toast Crunch drops online Friday, August 12 exclusively at Walmart.com for a limited time, while supplies last.

Fans are encouraged to follow @cinnamontoastcrunch and www.cinnamontoastcrunch.com to stay tuned for more information on Cinnamon Toast Crunch.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

Contacts

General Mills Communications
763-764-6364
media.line@genmills.com

Industry:

General Mills

NYSE:GIS
Release Versions
English

Contacts

General Mills Communications
763-764-6364
media.line@genmills.com

More News From General Mills

Blue Buffalo™ Introduces BLUE Tastefuls™ Irresistible Gravy Experience

MINNEAPOLIS--(BUSINESS WIRE)--Mealtime just got easier for cat parents, thanks to new BLUE Tastefuls™ Irresistible Gravy Experience from Blue Buffalo. Designed for picky eaters who might like something one day but not the next, BLUE Tastefuls Gravy offers a completely new approach — two meal choices in one food for cats’ notoriously ever-changing preferences. BLUE Tastefuls Gravy can be served dry for a satisfying crunch with gravy baked right in, or cat parents can add water to transform it in...

General Mills Brings the Whole Family Together with New The Super Mario Galaxy Movie Themed Foods

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is inviting families to bring the cosmic fun of Nintendo and Illumination’s The Super Mario Galaxy Movie home with new foods. Just in time for the film’s global release on April 1, fans can find a star-studded lineup of limited-edition products inspired by the film’s iconic characters and out-of-this galaxy adventures. Three new limited-time products that are sure to make every at-home galactic adventure memorable include: Lucky Charms Strawberry Cere...

GHOST®, Cinnamon Toast Crunch™ and Lucky Charms™ Team Up to Deliver Protein-Packed Cereals

MINNEAPOLIS--(BUSINESS WIRE)--Get ready to level up your breakfast game! General Mills, in continued collaboration with lifestyle and sports nutrition brand GHOST®, is thrilled to announce the launch of two new crave-worthy, high-protein cereals: GHOST® PROTEIN CEREAL x CINNAMON TOAST CRUNCH™ and GHOST® PROTEIN CEREAL x LUCKY CHARMS™. These legendary collaborations reimagine beloved General Mills classic flavors, taking the cereal experience to a whole new level with added protein for a better-...
Back to Newsroom