StackAdapt Launches into Emerging In-Game Channel with New Inventory

StackAdapt clients now have access to non-intrusive highly viewable in-game advertising across the globe as part of StackAdapt’s robust, multi-channel platform

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering. StackAdapt clients can run highly-viewable ad units on mobile, PC or gaming console, simultaneously with other channels such as CTV, audio or native. This is available globally across North America; Europe, the Middle East and Africa (EMEA); and Asia-Pacific (APAC), all with no contractual minimums, which is standard for all of StackAdapt’s channel offerings.

Not only do clients gain guaranteed viewability with in-game, but benefits include brand-safe traffic with a high chance of brand recognition and impact since the inventory is delivered to a deeply engaged audience. These new ad units deliver the ability to diversify a digital media strategy. Blended in-game, specifically, is a non-intrusive format within in-game and blends seamlessly into the environment.

Brands and advertisers are now able to utilize StackAdapt to reach an audience taking part in a fast-growing form of entertainment and do so in a hyper-attentive manner across gaming devices with little disruption. The exclusive inventory for StackAdapt users can be run alongside other multi-channel efforts seamlessly all in one platform. This delivery leads to campaigns that encourage multiple touch points for a target audience.

“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt. “We understand the significant role gamers play in today’s consumer market, and it is important to us to give our clients a true multi-channel offering to reach key demographics in a targeted, non-intrusive but dynamic experience.”

At launch, StackAdapt has partnered with multiple global supply partners to leverage their in-game advertising inventory across StackAdapt’s demand-side platform (DSP). Eligible campaigns also gain access to StackAdapt’s Creative Studio.

To learn more about StackAdapt, please visit: https://www.stackadapt.com/

About StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America by Deloitte and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.