PORTLAND, Ore.--(BUSINESS WIRE)--Crispy Filled Inc. is pleased to announce an infusion of growth capital, concurrent with the buyout of their business partner L2M Brands for an undisclosed sum. As part of the transaction, Rösti LLC will reorganize as Crispy Filled Inc. and appoints Stephen Caldwell as the CEO and President of the firm.
“The Crispy Filled company name reflects the evolution of our company, which will continue our aggressive innovation and marketing of several types of filled frozen products. In addition to marketing our established Rösti brand of delicious crispy filled potatoes under the new brand name, Rösti Stuft SpudsTM, we will also launch a new brand of crispy filled Cheese Bites under the new brand name, Fundu Cheese BitesTM,” said Caldwell.
As part of the transaction, L2M Brands will sell its share of the company to Rösti’s management and a new investor group. “We are happy to see Stephen and the Rösti team better-positioned to accelerate their business growth; we appreciate the good work done to take Rösti into national distribution and prominence,” said Martin McClanan, Managing Director L2M Brands.
“We are so appreciative of all the support provided by L2M and Bridgewell Agribusiness. We were able to grow rapidly during the COVID pandemic thanks to our partnership with L2M,” noted Caldwell. He added, “It positions us well to fast-track our innovation and expansion into the foodservice market segment, while fueling growth with our retail partners.”
Rösti Stuft Spuds products can be found at over 1,700 retailer stores across the United States including Whole Foods Markets nationally, Schnucks, Kroger divisions, and several Safeway / Albertsons divisions and they’re also available from QVC.
ABOUT Crispy Filled Inc.
Based in Portland, Oregon, Crispy Filled, Inc. is a rapidly growing company founded by Stephen & Lory Caldwell in 2017. The company is focused on marketing good-for-you, filled frozen products that satisfy consumers’ demand for convenient, great tasting, premium quality food products that fit well with today’s busy active lifestyles.
Since beginning sales in fall 2019, the Rösti brand is sold in hundreds of quality retailers throughout the USA and on QVC. Rösti even received Dave Venable’s much sought after “Happy Dance,” a distinction reserved for only the most exciting products that appear on QVC.
The traditional Swiss Rösti originated in Bern, Switzerland in the early 1800’s as peasant food bringing families around the table to enjoy simple and delicious meals together. The Caldwell’s have been perfecting a delicious, hand-held version of the crispy filled potato, with a more modern sensibility to enjoy around their family’s table. They developed and launched Rösti to share their family’s favorites with families everywhere.
For more information, visit www.stuftspuds.com
