FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the renewal of its sponsorship with professional gaming organization, Team Liquid, as the Official Peripherals Partner. Underscoring its commitment to the esports community and enhancing HyperX’s growing roster, Melee God Juan “Hungrybox” DeBeidma, Team Liquid co-owner, player, streamer, and esports commentator, has also been named an official HyperX Hero and global ambassador.
As part of the Team Liquid sponsorship, HyperX will support a variety of initiatives, including Team Liquid’s tournaments, charitable and community initiatives, and content programming with expanded focus on diversity and women in gaming.
As a HyperX Hero and ambassador, Hungrybox will participate in a variety of HyperX marketing activities, ranging from virtual streams, events and original content creation. As the most watched player on Liquid+1, he is one of Team Liquid’s most recognizable members of the gaming organization.
“HyperX has not only been an incredible partner to Team Liquid over the years but they’ve been a driver of change within the gaming community,” said Juan “Hungrybox” DeBiedma. “Team Liquid is a big believer in the power of diversity and understands that gaming is a unifying force. I’m looking forward to working with the HyperX team to ensure that everyone feels they have a space within our community.”
Team Liquid is a world-renowned professional gaming organization with over 60 championship caliber athletes in 14 of the world’s top games. Recently joined by HyperX Hero, Aerial Powers, as an official Team Liquid co-owner, Powers supports Team Liquid events, works with marketing partners, and serves as chair of Team Liquid’s Diversity and Inclusion Task Force. Beyond an esports team, Team Liquid is also a media enterprise encompassing 1UP Studios, a full-service production company, Liquipedia, a widely used resource in all of esports, and Liquid Media, an esports influencer management agency. Team Liquid leads in both competition and innovation, investing in the gaming ecosystem of esports athletes, facilities, and infrastructure.
“HyperX is thrilled to renew our sponsorship with Team Liquid to support the growing esports organization and equally excited to welcome Hungrybox to the HyperX brand ambassador family,” said Stephanie Winkler, director of marketing, HyperX. “We recognize the ongoing efforts of Team Liquid to support the esports ecosystem of players, influencers, and fans and inclusivity for all, aligning with HyperX’s commitment to fueling the next generation of gamers and content creators.”
The extended sponsorship will include a range of initiatives, including support for Team Liquid’s new all-women Brazilian VALORANT squad (Team Liquid Brazil) competing at VCT Game Changers for the upcoming 2022 season. Beyond competition initiatives, the HyperX team will also support content initiatives including Team Liquid’s new podcast, “Table Talks,” hosted by Team Liquid players and staff. During video content series, the team will be using the HyperX Solocast or Quadcast microphones as part of their audio-video broadcast setup.
As a HyperX brand ambassador, Hungrybox joins a line-up of internationally recognized talent including social influencer Bella Poarch, football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, international soccer player Dele Alli, professional race car driver Sage Karam, skateboarder Minna Stess, and more than 25 global streamers and influencers in the HyperX family.
1 According to Team Liquid’s internal server statistics.
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
About Team Liquid
Team Liquid is a world renowned professional gaming organization established in 2000. Since our grassroots beginnings as a Battle.net clan and StarCraft community site, we have grown into a multifaceted global company with unparalleled reach in the industry. More than just an esports team, Team Liquid is also a media enterprise and our wiki network, Liquipedia, is the most widely used resource in all of esports. Today, Team Liquid continues to lead in both competition and innovation from our headquarters, the Alienware Training Facility, a state-of-the-art esports facility in Los Angeles. With plans for further investments into world class esports athletes, facilities, and infrastructure, Team Liquid stands at the forefront of a thriving new industry.
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