-

Bluehole Publishes an Industry Comment on Vuse Overtaking Juul and Becoming the U.S Vaping Market Champion Again

SHENZHEN, China--(BUSINESS WIRE)--China’s leading vaping media, Bluehole New Consumption, today publishes an industry comment on Vuse overtaking Juul and becoming the U.S vaping market champion again.

Here below is the full article:

According to Nielsen, for the two weeks ended April 9, 2022, Vuse has surpassed Juul and become No.1 in U.S. e-cigarette sales with a market share of 35 percent, driven by the sale of its flagship product Vuse Alto, which represented over 90% of Vuse revenues in the U.S. in 2021. Being back on top in the U.S market has strengthened Vuse's global leadership.

It is another milestone for Vuse to be the U.S top-selling vaping brand again, since Juul overtook it in 2017. Juul, the emerging brand founded in 2015, had already captured a massive 68% share of the US vaping market within 3 years while Vuse's market share had reduced to 10% from 44.2% in 2016.

In order to turn the tide in the competition against Juul, Vuse had started searching for a new manufacturer and atomization technology provider on a global scale, and considered introducing a game-changing product. In 2018, Vuse entered into partnership with FEELM, the flagship atomization tech brand belonging to SMOORE and soon launched Vuse Alto in August.

In contract to Juul, which mounts traditional cotton coil, Vuse Alto provides a revolutionary vaping experience by adopting FEELM ceramic coil, and Vuse also started swinging momentum in its favor. Since 2019, Vuse's US market share has rocketed, with Vuse Alto becoming one of the most popular vaping products worldwide. In 2021, Vuse announced to be No.1 global vaping brand and reached a full year value share of 33.5% in the top five vapor markets (the U.S, Canada, France, Germany and the UK), which account for approximately 75% of total industry vapor revenue (closed-system). In the US market, Vuse’s US value share reached 35.9% in December 2021. It has managed to close 27% value share point gap in just 2 years, with only 0.1% difference with Juul (36%).

Equipped with an industry-leading ceramic coil, Vuse Alto brings a consistently smooth vaping experience and boasts a long-lasting pod with extraordinary leakage-proof performance. Moreover, due to the authentic flavor reproduction of FEELM ceramic coil, Vuse Alto features a full-bodied, rich taste of tobacco and menthol. It becomes an increasingly prominent competitive edge, especially after the U.S FDA banned e-cigarettes with flavors other than tobacco and menthol in February 2020, to address youth vaping epidemic. Meanwhile, Juul has been stuck in youth marketing controversy and faced mounting state lawsuits in the US.

In October 2021, the FDA has issued first marketing granted orders to Vuse (Solo), recognizing the public health benefits of Vuse products, particularly for addicted adult smokers seeking for switchover. Later in April 2022, the FDA has approved NJOY Ace for sale. This latest approved product is also powered by FEELM atomization technology, thereby reaffirming the harm reduction potential of this ceramic coil. Moreover, Vuse Alto shares the same FEELM atomization technology with NJOY Ace.

To read the original article, please visit: https://bluehole.com.cn/news/detail/49834

Contacts

Chen Bianji
(86)13530848319

Bluehole New Consumption

SEHK:6969


Contacts

Chen Bianji
(86)13530848319

Social Media Profiles
More News From Bluehole New Consumption

In Paris, FEELM Leads the Way in Disposable and Eco-Friendly Vaping Solutions

PARIS--(BUSINESS WIRE)--The 16th VapExpo was held in Paris on the 22-23 October at the Paris Event Center, and was an opportunity for e-cigarette brands, distributors, professionals, and consumers to come together to discuss current trends and new innovations in the industry. With a global reach, and a European focus, the Paris VapExpo is the most influential vaping industry show in France. FEELM, the flagship atomization technology platform belonging to SMOORE - the world’s largest vape manufa...

SMOORE unveils FEELM Max, their disposable technology solution

JAKARTA, Indonesia--(BUSINESS WIRE)--SMOORE presented their disposable technology solution, FEELM Max, at the Indonesia Electronic Atomization Exhibition (IECIE2022), which took place at the Jakarta International Convention and Exhibition Center. Speaking at the exhibition, Clayton Shen, Vice President of SMOORE and of FEELM’s Business Group, highlighted the importance of technological innovation in driving progress in the vaping industry. IECIE is one of the most globally influential exhibitio...

Bluehole Publishes an Industry Comment on the First FDA-authorized Closed Pod Vape Equipped with FEELM Tech.

SHENZHEN, China--(BUSINESS WIRE)--China’s leading vaping media, Bluehole New Consumption, today publishes an industry comment on the first FDA-authorized closed pod vape equipped with FEELM Tech. Here below is the full article: The FDA (the Food and Drug Administration) has issued marketing granted orders to NJOY Ace and its tobacco-flavored e-liquid pods on April 26. It is the first e-cigarette authorized by the FDA that is equipped with ceramic coils and manufactured by FEELM, the flagship at...
Back to Newsroom