Vet Buyers Direct Announces Industry-First, Subscription-Based Model for Veterinarians

Savings of up to 85% on products recommended and dispensed by Veterinarians every day

TAMPA, Fla.--(BUSINESS WIRE)--Vet Buyers Direct announced the launch of its subscription-based model which enables veterinarians to purchase manufacturer-direct products at up to 85% off veterinary wholesale pricing. One of the first manufacturers of several to embrace this program was GenTev® Animal Health, whose products include topical dermatologics and animal health supplements. This model was specifically developed to lower the veterinarian’s cost in an ever-changing highly competitive market, supplying goods at a fraction of the price of similar commercially available products, in effort to support veterinary practice revenues as part of the brand’s commitment to a ‘Pro-Veterinary’ strategy.

The COVID-19 pandemic caused a fundamental shift in consumer shopping habits. In 2020, e-commerce accounted for more than 20% of retail sales in the U.S. for the first time. Surging online sales have created additional competitive pressure on the veterinarians’ in-clinic dispensing and increased consumer expectations on price. Vet Buyers Direct has responded to these changes by developing a subscription-based model for a nominal fee that enables veterinary practices to offer lower prices to their clients while simultaneously increasing the practice’s margins, thus safeguarding their pet product revenue stream, and maintaining essential customer loyalty.

"For a couple decades veterinary practices have been subject to unprecedented competition and pricing pressure and now face additional supply chain and inflationary challenges. This new program helps veterinarians reduce their cost of goods sold and increase margins. This is a game-changer for the veterinary community,” said Lynn Bowgren, Manager of Vet Buyers Direct. “We are very excited to offer this exclusive new service for veterinarians as it’s a win-win for both veterinary hospitals and their clients - who can benefit from of these high-quality affordable products while providing the practice with a rewarding pricing structure."

About Vet Buyers Direct:

Vet Buyer’s Direct is a monthly subscription-based model allowing all veterinarians ranging from small independently owned one doctor practices to large corporate groups to get manufacturer-direct pricing on products recommended and dispensed every day in their practices. Every veterinary practice can benefit from Vet Buyers Direct with savings up to 85% off veterinary wholesale pricing. Visit www.vetbuyersdirect.com to learn more about how Vet Buyers Direct can benefit your practice.