Hootsuite Welcomes Natalia Williams as Chief Product Officer

Williams to champion product development and innovation

VANCOUVER, British Columbia--(BUSINESS WIRE)--Hootsuite is pleased to announce that Natalia Williams joined the ‘nest’ today as our Chief Product Officer. In her role, Natalia will have responsibility for Hootsuite’s strategic product direction, product management, and product design. She will be part of the Hootsuite executive leadership team.

Williams brings over 15 years of product and technology experience, most recently as Chief Product Officer of Mailchimp. Prior to that she held leadership roles in retail technology with Bloomingdale’s and Macy’s.

“It’s important to me to foster a culture that encourages experimentation and creativity while staying focused on the vision,” said Williams. “Hootsuite has immense potential in the product space, and I am excited to work alongside the leadership team to build and develop a robust product that our customers will continue to advocate for.”

“At Hootsuite, we help our 200 thousand customers successfully leverage social media to communicate and connect with their prospects and customers. As social media moves more deeply into commerce, our product and product strategies are adjusting to help our customers navigate to this new giant opportunity,” said Tom Keiser, CEO, Hootsuite. “Natalia’s expertise in technology, ecomm, and retail as well as her leadership and product experiences make her the perfect product leader for Hootsuite’s future.”

Williams will be based in Hootsuite’s new Atlanta office, and is a graduate of Georgia State University, a valued Hootsuite customer and partner.

Follow Natalia Williams on LinkedIn.

About Hootsuite:

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit www.hootsuite.com.