Avochato Names Katie Markov as Chief Operating Officer

Operations leader with 17 years of experience named Avochato’s first COO

SAN FRANCISCO--(BUSINESS WIRE)--Avochato Inc., a leading provider of advanced messaging software, today announced that it has named Katie Markov as its first Chief Operating Officer.

Markov brings nearly two decades of operations, business strategy, and product management experience to Avochato, where she will direct operations, finance, customer support, and risk and compliance functions. As Avochato’s product-led technology fuels growth in the mid-market segment, Markov will be responsible for optimizing company operations.

“Katie has an impressive track record of driving high-growth and business expansion for leading organizations,” said Alex De Simone, CEO of Avochato. “Her data-driven mindset and expertise in operations are a perfect fit for the COO role. We are excited for the tremendous impact she will continue to have as a key member of the executive team.”

Avochato’s messaging software makes it easy for organizations to connect with their customers over SMS, live chat, and WhatsApp. Businesses leveraging Avochato’s product have seen up to 40x return on their investment and 300% in cost savings. Popular use cases include customer support, sales, marketing, and operations. The product serves industries spanning across healthcare, construction, transportation, and financial services.

“Avochato’s product-led approach has helped Avochato onboard thousands of customers, which has helped build a best-in-class messaging solution,” said Markov. “Market trends are bringing the company upmarket, creating significant growth potential and opportunity ahead. The future of messaging is being powered by Avochato, and I look forward to pushing our mission forward in this next phase of growth.”

During her time as Vice President of Operations at Avochato, Markov was instrumental in driving over 250% growth in recurring revenue since 2020. Previously, she was Vice President of Operations at Gametime, a mobile marketplace for sports tickets, helping it grow by 25x in revenue in 4 years. Markov was CEO and Founder of MoveMeFit, a mobile fitness app, and is currently an Investment Committee Member at January Ventures, an early stage fund that invests in high growth, visionary, female-led startups.

About Avochato

Avochato is the leading provider of advanced messaging software for support, sales, and operations teams. Launched in 2017, the company is backed by leading institutional investors including Amity Ventures, Base Ventures, Burst Capital, Gaingels, and XSeed Capital. Learn more by visiting the website and follow @avochato on LinkedIn and Twitter.