-

KRISPY KREME® Celebrates Spring with First-Ever Mini ‘Egg’ Doughnuts

Adorable filled shell doughnuts offer little bites of spring beginning April 4

original Adorable filled shell doughnuts offer little bites of spring beginning April 4 (Photo: Business Wire)

Adorable filled shell doughnuts offer little bites of spring beginning April 4 (Photo: Business Wire)

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme is introducing all-new filled Spring minis that offer fans delicious and adorable little bites of spring to celebrate the new season.

Available in a custom, basket-inspired 16-count box beginning April 4 for a limited time at participating shops across the U.S., Krispy Kreme’s Spring minis include three all-new, hand-decorated egg-shaped, shell-filled doughnuts and the return of the fan favorite mini Chick Doughnut:

  • Mini Chocolate Egg Doughnut: A mini unglazed shell filled with chocolate Kreme™, dipped in chocolate icing and drizzled with light sky-blue and yellow icing stripes.
  • Mini Cake Batter Egg Doughnut: A mini unglazed shell filled with cake batter Kreme™, drizzled with three light sky-blue stripes and dipped in mini pastel nonpareils sprinkles.
  • Mini Strawberries & Kreme™ Egg Doughnut: A mini unglazed shell filled with white Kreme™, dipped in strawberry icing and sprinkled with pastel sequins.
  • Mini Chick Doughnut: A mini unglazed shell filled with white Kreme™, dipped in yellow icing, then half dipped in white sanding sugar and decorated like a chick with yellow, orange and chocolate icing.

“Spring in full bloom is the inspiration for our delicious new Spring mini eggs, each one filled with a fun and flavorful little bite of the new season,” said Krispy Kreme Chief Marketing Officer Dave Skena. “These minis will add a basketful of joy to any spring celebration or activity.”

Share how you’re enjoying Krispy Kreme’s new Spring minis by using #KrispyKreme and tagging @krispykreme. Learn more about Krispy Kreme’s Spring minis by visiting www.krispykreme.com/promos/springminis.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Contacts

Tricia Moore
tricia.moore@fleishman.com

Industry:

Krispy Kreme

NASDAQ:DNUT
Release Versions
English

Contacts

Tricia Moore
tricia.moore@fleishman.com

More News From Krispy Kreme

KRISPY KREME® Spreads More Holiday Cheer with Return of Annual ‘Day of the Dozens’ on 12/12

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® will help doughnut fans across the United States spread more holiday cheer this Friday for just $1. On Friday, 12/12 only, Krispy Kreme will return its annual "Day of the Dozens," offering guests a dozen Original Glazed® doughnuts for just $1 with the purchase of any dozen (or 16-ct Minis) at regular price. Krispy Kreme fans can treat themselves, loved ones, friends and co-workers to this sweet holiday deal in-shop, via drive-thru, or online for p...

KRISPY KREME® x Peanuts Collection Is Filled With Holiday Cheer

CHARLOTTE, N.C.--(BUSINESS WIRE)--Good grief! And GREAT news: Krispy Kreme® and Peanuts® are partnering for the first time ever in the U.S.! This festive season, Krispy Kreme is teaming up with Peanuts to bring fans of Snoopy, Charlie Brown and the Peanuts gang the Krispy Kreme x Peanuts Collection – because after all, what are the holidays without those closest to you, your favorite characters and some delicious doughnuts? Available in a custom dozen box beginning Saturday, Nov. 29 for a limit...

KRISPY KREME® Spreads Joy on World Kindness Day, Nov. 13

CHARLOTTE, N.C.--(BUSINESS WIRE)--Sharing is caring. On World Kindness Day this Thursday, Nov. 13, Krispy Kreme® is taking those words to heart, giving all guests a FREE Original Glazed® dozen with the purchase of any regular-priced dozen to share with others. “We believe in the power of kindness and the joy that comes from sharing,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Doughnuts are a sweet way to be kind and show you care – a thoughtful treat straight from the he...
Back to Newsroom