WALTHAM, Mass.--(BUSINESS WIRE)--Yottaa, Inc., the leading cloud platform for accelerating and securing eCommerce digital experiences, today launched a dynamic version of the company’s annual index on the performance of 3rd party technologies used on online retail and brand websites that includes extended data and additional analysis. Designed to help retailers research new innovative features for their sites and understand the impact 3rd party technologies can have on site performance and digital experience, the dynamic version of the 2022 eCommerce Technology Index enables brands to easily search and find performance ratings for over 500 of the most popular eCommerce technologies.
“3rd party eCommerce technologies are at the center of the shopping experience, delivering innovation that attracts, converts, and grows shopper relationships,” said Rick Kenney, Managing Director, Leading Lights, a leading eCommerce benchmark analyst firm that compiled the 2022 index. “Beware, though, that innovation can come at a cost - the negative impact many 3rd parties have on site speed. The dynamic version of the 2022 eCommerce Technology Index provides retailers with a powerful, interactive tool to understand the full site performance impact of 3rd parties on shopper experiences.”
The 2022 eCommerce Technology Index examines the site performance impact of the most widely adopted eCommerce 3rd parties. The data in the index represents 4 billion page views and more than 700 million 3rd party load events from the 1,500 eCommerce sites using Yottaa’s digital experience optimization solutions. The dynamic version of the index was launched today on ecommercespeedhub.com, an educational portal dedicated to digital experience optimization content for online brands.
The average eCommerce site has 40-60 3rd parties. Some sites have hundreds of these technologies. While 3rd party features enable brands to provide shoppers with engaging online experiences, they can also slow down load times on unoptimized pages. With the new dynamic index, retailers can easily search and determine the site performance impact of the most popular eCommerce 3rd parties across a wide range of technology categories. In the index, 3rd parties earn a Performance Impact Rating (PIR) that measures the performance impact on an eCommerce website. PIR scores are stratified on a red, yellow, green color scale based on site performance impact.
Leading brands such as 1 800 Contacts, Ann, Inc., Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve site performance up to 60%, and increase online conversion up to 20%. By controlling the execution of all 3rd parties and other services on their sites, Yottaa also enables brands to enhance their overall security posture, provide more secure shopper experiences, and ensure compliance with internal and external policies. To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.