Igloo Celebrates 3:16 Day With WWE® “Stone Cold” Steve Austin® Playmate Cooler

KATY, Texas--(BUSINESS WIRE)--Igloo announced an exclusive new partnership with WWE that will unleash a special-edition “Stone Cold” Steve Austin Playmate cooler today — aka 3:16 Day. Honoring the six-time WWE Champion and WWE Hall of Famer, the all-new “Stone Cold” Steve Austin Little Playmate is available now at igloocoolers.com/wwe.

“‘Stone Cold’ and the ice-cold-keeping Playmate on 3:16 Day…it’s the perfect way to kick off our exciting partnership with WWE!” said Brian Garofalow, Chief Marketing Officer at Igloo. “And as a born-and-bred Texas company, we especially love featuring the Texas Rattlesnake on our world-famous cooler! We designed the special-edition ‘Stone Cold’ Steve Austin Playmate with ‘100% Pure Whoop Ass’ — our way of honoring the iconic WWE Superstar that the WWE Universe can use to chill their refreshments for years to come.”

Igloo crafted the special-edition “Stone Cold” Steve Austin Little Playmate with retro-inspired graphics capturing the pop culture icon during the Attitude Era with his signature shattering glass, a “Stone Cold” skull, “100% Pure Whoop Ass” text and a special callout to Austin 3:16, a notable day that the WWE Universe dedicates to the WWE Hall of Famer.

The all-new WWE “Stone Cold” Steve Austin Little Playmate cooler — with a 7-quart capacity that fits up to nine 12-ounce cans — is available now for $44.99 on igloocoolers.com/wwe, while supplies last.

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About Igloo:

Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live event, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 30 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.