LOS ANGELES--(BUSINESS WIRE)--Vytalogy Wellness (Vytalogy), a modern wellness company with award-winning vitamin and supplement brands, Natrol and Jarrow Formulas, will make its debut at Natural Products Expo West, the leading trade show in the natural, organic, and healthy products industry, from March 8-12, 2022, in Anaheim, Calif.
This year’s Expo West conference marks Vytalogy’s introduction to the health and wellness industry. In January, the Natrol and Jarrow Formulas’ brands officially came together under our new company name, Vytalogy. These incredible brands have been helping consumers achieve their wellness goals for a combined 85 years and are recognized as trusted, long-standing leaders in the vitamin and supplement industry. The new name, Vytalogy, stands for the science of vitality and represents the company’s commitment to bringing energy and wellness to consumers’ lives.
Vytalogy’s exhibit at Expo West will bring modern wellness to life and showcase the brand’s portfolio with activations from both Natrol - the No. 1 sleep aid brand in America,^ and Jarrow Formulas - the No. 1 probiotic brand for customer satisfaction.† The exhibit features an interactive “Sweet Natrol Dreams” pop-up display for Sleep Awareness Month. Visitors can also sample Jarrow Formulas' new Probiotic+ Gummies and meet the team behind the products. In addition, Vytalogy will provide conference guests at Expo West partner hotels with complimentary Natrol Melatonin turndown service.
Be sure to visit the Vytalogy exhibit at Expo West’s Hall D - #3857 from March 10-12, 2022. For more information about Vytalogy and how its products bring energy to consumers’ lives, visit www.vytalogy.com.
About Vytalogy Wellness
Every day, Vytalogy and its family of brands, Natrol and Jarrow Formulas, bring a vibrant energy to life. Vytalogy Wellness’ mission is to be a modern wellness company that fuses science and quality ingredients to create highly-efficacious products that make a transformative impact on consumers’ lives. Based in California with more than 600 employees and U.S.-based manufacturing, Vytalogy markets products across multiple channels and many supplement categories. Vytalogy is a portfolio company of New Mountain Capital, LLC. Visit Vytalogy Wellness for more information.
About Natrol LLC
Born from a passion to improve human wellness worldwide, Natrol is a leading manufacturer of high quality, innovative products that deliver positive health outcomes to help enhance the quality of everyday life. Founded in 1980, Natrol has evolved over the past four decades into one of the most recognized brands in the Vitamin, Mineral and Supplement category. In the U.S., Natrol is a Sleep Solution authority and is the #1 sleep aid brand,^ as well as a leader in five vital health areas – Sleep, Immunity, Brain Health, Mood & Stress, and Beauty. Natrol distributes nationally as well as internationally in over 60 countries. Visit Natrol for more information.
About Jarrow Formulas
Founded in 1977, Jarrow Formulas has had a consistent goal to design superior dietary supplements that help empower individuals to take charge of their own health. The brand focuses on improving consumers’ health and wellness in five primary areas – immune health, bone & joint health, energy and metabolism, digestive health, and cardiovascular health with innovative and science-based probiotic products that consumers trust. Jarrow Formulas was recognized as the No. 1 probiotic brand for customer satisfaction, according to ConsumerLab.com's Survey of Supplement Users for 2021.† Visit Jarrow Formulas for more information.
^Nielsen, xAOC, 52 weeks ending 01/29/22
†Ratings based on results of the 2021 ConsumerLab.com Survey of Supplement Users. More information at www.consumerlab.com/survey.