WAKEFIELD, Mass.--(BUSINESS WIRE)--The Alliance for Open Media (AOMedia) today announced that LG Electronics (LG), a multinational manufacturer of electronics, home appliances, and home entertainment solutions, has joined the organization at the Promoter level. As a member of the Alliance, LG will collaborate with AOMedia members, the leading internet and media technology companies, to advance open standards for media compression and delivery over the web.
At the Consumer Electronics Show (CES) this year, LG introduced its most advanced and impressive TV lineups yet, redefining the viewing and user experience. As part of its strategy, the company leverages its powerful imaging technologies to enable smarter features and facilitate more interactive experiences.
"We are eager to work collaboratively to further the development and adoption of AV1-enabled innovative online video streaming solutions as a member of AOMedia. We look forward to exploring new possibilities for innovating online video across a wide range of applications," said Kim Byoung-hoon, CTO and executive vice president of LG Electronics.
The AV1 open source codec enables more screens to display vivid images, deeper colors, brighter highlights, darker shadows and other enhanced UHD imaging features that consumers and businesses have come to expect – all while using less data.
“We look forward to collaborating with LG on the next generation of streaming media technologies. LG's expertise in smart appliances will make them a valuable contributor to AOMedia’s projects,” said Matt Frost, chair of AOMedia and director at Google.
AV1 delivers a next-generation video format that is interoperable, open, optimized for internet delivery, and scalable to any modern device at any bandwidth. Designed at the outset for hardware optimization, the AV1 specification, reference code and bindings are available for toolmakers and developers to download to begin designing AV1 into products.
About the Alliance for Open Media
Launched in 2015, the Alliance for Open Media (AOMedia) was formed to define and develop media technologies to address marketplace demand for an open standard for video compression and delivery over the web. Board-level, Founding Members include Amazon, Apple, Arm, Cisco, Facebook, Google, Huawei, Intel, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics and Tencent. AOMedia's open-source, royalty-free video codec AV1 is a significant milestone in the ability to deliver a next-generation video format that is interoperable, open, optimized for internet delivery and scalable to any modern device at any bandwidth. Visit www.aomedia.org or follow AOMedia on Twitter at @a4omedia.