-

Yamaha/Siren Marine Update: Yamaha Announces Siren Marine Acquisition

original Yamaha's acquisition of Siren Marine, manufacturer of marine-based IoT solutions, underscores the company's commitment to deliver connected marine products that create greater confidence on the water. (Photo: Business Wire)

Yamaha's acquisition of Siren Marine, manufacturer of marine-based IoT solutions, underscores the company's commitment to deliver connected marine products that create greater confidence on the water. (Photo: Business Wire)

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Motor Corporation, U.S.A. today finalized the acquisition of Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha plans additional announcements about connected boat technology and future product development during the 2022 Miami International Boat Show®.

The terms of the agreement were not disclosed. Siren will continue to support all current customers and all products will retain the Siren brand. Development teams will work out of Siren’s headquarters in Newport as well as Yamaha headquarters in Kennesaw. Yamaha and Siren plan to introduce new, co-developed products to consumers in the next 12-24 months.

The announcement underscores the company’s commitment to deliver connected products that are easier to use and create greater satisfaction and confidence on the water.

Yamaha U.S. Marine Business Unit, based in Kennesaw, Ga., markets and sells marine outboard motors ranging in size from 2.5 to 425 horsepower. It also markets and sells fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft. The unit includes manufacturing divisions of Yamaha Marine Systems Co., Inc., including Kracor of Milwaukee (rotational molding), Bennett Marine of Deerfield Beach, Fla. (trim tabs), and Yamaha Marine Precision Propellers of Indianapolis (stainless steel propellers). Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, Calif.

Based in Newport, Rhode Island, Siren Marine is the industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully-connected marine industry through innovative IoT Connected Boat® technology. Siren Marine provides safety, security and smart boat monitoring so boaters can remotely track their boats' battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before, providing a better boating experience and peace of mind.

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement. Siren Marine is a registered trademark of Siren Marine, LLC.

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.

© 2022 Yamaha Motor Corporation, U.S.A. All rights reserved.

Contacts

Martin Peters
Senior Manager, Communications
Yamaha Marine
(678) 763-2583
martin_peters@yamaha-motor.com

Industry:

Yamaha Motor Corporation

Release Versions
English

Contacts

Martin Peters
Senior Manager, Communications
Yamaha Marine
(678) 763-2583
martin_peters@yamaha-motor.com

More News From Yamaha Motor Corporation

Yamaha Rightwaters™ Continues Support for Hubbs-SeaWorld Research Institute in Florida and California, Expands Partnership with Two New Outboards

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Rightwaters recently expanded its partnership with Hubbs-SeaWorld Research Institute (HSWRI) through a renewed three-year agreement, which provides HSWRI with two new outboards that will help the organization fulfill research and marine mammal rescue work in Florida and California. A Yamaha 115-horsepower outboard will power the primary response vessel for HSWRI’s Marine Mammal Stranding Team and a 50-horsepower Yamaha outboard will power the HSWRI skiff t...

Yamaha Rightwaters™ Repowers University of Georgia Marine Extension and Georgia Sea Grant Fleet to Improve Health of Georgia Coastline

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Rightwaters will repower and support The University of Georgia’s® (UGA®) Marine Extension and Georgia Sea Grant fleet, which works to improve the environmental, social and economic health of the Georgia coast through research, education and extension, over a 5-year period. Yamaha Rightwaters recently provided three Yamaha 150-horsepower outboards in 2025 and will continue to provide outboard power in 2026 and 2027 with one Yamaha 90-horsepower outboard, on...

Yamaha Marine Wins Innovation Award for Helm Master EX Wireless Control System

KENNESAW, Ga.--(BUSINESS WIRE)--The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) today honored Yamaha Marine with an Innovation Award in the propulsion parts and propellers category for its Helm Master® EX Wireless Control System. Putting unmatched convenience and control in the palm of boaters’ hands, the new Helm Master EX Wireless Control System gives boat operators the ability to move around the boat while remaining in complete control at all tim...
Back to Newsroom