Torani Announces its ‘Flavor of the Year’ for 2022, Launching First-Ever Campaign Dedicated to Flavor

Torani’s ‘Pourcast Flavor of 2022’ is the culmination of years of global market and flavor trend research, resulting in an undeniably delicious, on-trend “it” flavor

SAN LEANDRO, Calif.--(BUSINESS WIRE)--Torani, a trusted leader in the flavor industry for nearly 100 years, revealed its first-ever Pourcast Flavor of the Year today: Torani Puremade Salted Egg Yolk Syrup. This distinctly delectable and versatile flavor is a rising star on the global flavor scene, joining Torani’s existing lineup of over 150 syrups and sauces.

Known for introducing the Italian soda to the U.S. in the 1920s and creating the world’s first flavored latte in the 1980s, Torani is constantly in pursuit of the “next big thing” in flavor. The company’s dedicated team of flavor scientists and market insight experts carefully tracked data, trends, and insights from hundreds of sources around the world in order to determine the 2022 Pourcast Flavor of the Year. With Torani Puremade Salted Egg Yolk Syrup setting the standard, the company is excited to continue the Pourcast Flavor of the Year program in 2023 and beyond.

“Our Flavor of the Year is the culmination of years of research and development, and as serious ‘flavor geeks,’ we couldn’t be more excited,” said Melanie Dulbecco, CEO at Torani. “Torani is committed to delivering amazing flavor for all, and Puremade Salted Egg Yolk is an especially fun innovation that showcases our passion for flavor.”

Salted egg yolk originated in China centuries ago and has gained huge popularity throughout Southeast Asia in recent years. The flavor continues to gain momentum and is used around the globe to enhance both sweet and savory cuisines and beverages, including ice creams, pastries, boba teas, potato chips, and even McDonald’s french fries in Singapore. Salted egg yolk is often promoted leading up to Lunar New Year, with its signature golden hue signifying prosperity, a central theme of the holiday.

“Our research has shown consumers’ growing interest in salted egg yolk as a flavor, both abroad and within the U.S. in recent years,” said Andrea Ramirez, Consumer & Customer Market Insight Manager at Torani. “Not only is it delicious and versatile, but it’s a flavor that reflects the current culinary tourism trend in which consumers seek new foods and beverages from around the globe, even from the comfort of their homes.”

Torani Puremade Salted Egg Yolk Syrup was developed by Torani Flavor Scientists Melissa Dyandra, Mailyne Park, and Lance Schwarzkopf. Their work on the lab benchtop included dozens of formulations before the team ultimately landed on the final flavor, which delivers an elusive richness, deep orange color and just the right amount of sweetness. This unique syrup is both sweet and salty and is perfect for milk teas, milkshakes, espresso drinks, cold brews, and more. Like all products in Torani’s Puremade Syrup line, it is made with pure cane sugar, all natural flavors, color from natural sources, no preservatives, and no GMOs.

Torani Puremade Salted Egg Yolk Syrup retails for $9.59. It is available for pre-order now at Torani.com and will be available at World Market locations in mid-January 2022.

About Torani

We are deeply committed to being an amazing flavor company. Established in San Francisco’s North Beach neighborhood in 1925, we put the Italian soda on the U.S. map in the 1920s and created the world's first flavored latte in the 1980s. From the beginning, we’ve used only the best ingredients, like natural flavors and pure cane sugar, to craft flavors that are vibrant and delicious. Enjoyed in cafés, restaurants, and home kitchens around the world, we strive to inspire and lead flavor innovation globally while remaining a family-owned Bay Area business. In practice and life beyond the bottle, we’re a certified B-Corp that believes businesses should create more opportunity and we’re dedicated to helping all of the people, partners, and communities we touch, thrive. www.torani.com

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