As Rising Consumer Demand Drives One of the Largest Cultural Shifts in Decades, Beverage Industry Leaders Join Together to Launch the Adult Non-Alcoholic Beverage Association (ANBA)

ANBA to Create A Leadership Structure for the Industry and Promote A Marketplace Where All Consumers Have Access to Adult Non-Alcoholic Beverages

NEW YORK--()--American consumers are increasingly interested in mindful drinking as an increasingly important part of their lifestyle and this rising tide has adult non-alcoholic beverages of all kinds rocketing in sales like no time in history. To foster growth in the adult non-alcoholic beverage category, which encompasses beer, wine, spirits, and ready-to-drink cocktails, and to ensure an inclusive industry where consumers have access to a wide range of high-quality non-alcoholic beverages at every social occasion, leaders in the industry are joining together to create the Adult Non-Alcoholic Beverage Association (ANBA).

The global market for non-alcoholic drinks is expected to grow to $30 billion by 2025, according to Global Market Insights. In the U.S., non-alcoholic (NA) spirits soared 113.4% in the last year, when compared to the year before. NA beer drove 31.7% of growth and NA wines 39.4%, according to NielsenIQ.

While adult non-alcoholic beverages are growing exponentially, there was, until now, no single unifying voice for the industry. Other challenges faced by brands in this space include the absence of:

  • Universal regulations
  • Industry standards
  • Guidelines for international trade and market expansion
  • A central entity driving the education of all stakeholders - consumers, retailers, suppliers, and complementary industries.

ANBA will work to foster community and develop an education platform that educates and engages drinkers, trade allies, the media, and government stakeholders around a category that is shifting paradigms and fundamentally changing the way people drink in the U.S. and around the world.

“The Adult Non-Alcoholic Beverage Association seeks to promote, protect, and grow the non-alcoholic beverage industry by providing a central voice that serves our members as well as raises awareness of the overall industry,” said ANBA CEO Marcos Salazar. “This is an exciting time for adult non-alcoholic beverage manufacturers, and we are ready to provide support and fuel further consumer growth.”

ANBA will accomplish this through:

  • Educating and engaging all stakeholders to accelerate industry growth;
  • Creating industry and regulation compliance standards for the industry;
  • Developing advocacy, policy, and government affairs strategies that protect and support its members;
  • Providing the latest industry insights and trends;
  • Leveraging collective buying power for member discounts on business tools and services;
  • Providing professional development, networking, and business support to members.

ANBA is formed by entrepreneurs and more than forty of the industry’s leading brands in different segments of adult non-alcoholic beverages, including beer, wine, spirits, ready-to-drink cocktails, mixers, and more. This is a group of innovators and forward thinkers propelling the category to expand and change the way the world drinks.

“Creating ANBA is a critical step for the adult non-alcoholic beverage industry because no one company can shape a vibrant, forward-thinking industry alone,” said ANBA Board Chair and Athletic Brewing Co-Founder Bill Shufelt. “The industry has an incredible opportunity to not only grow the marketplace, but ensure that all adult non-alcoholic beverages offer quality experiences and meet industry standards. This is another big step forward to destigmatize the non-alcoholic beverage industry.”

Founding brands of ANBA include Acid League, All The Bitter, AL’s, Amethyst Spirits, Athletic Brewing Co., Atmos Brewing Co., Barrel Brothers Brewing, Best Day Brewing, Betera, The Bitter Housewife, Buonafide 0.0, CERIA Brewing Co., Discoe Beverages, DistillX Beverages Inc., DRY Botanical Bubbly, Ferm Fatale, For Bitter For Worse, The Free Spirits Company, GO Brewing, Grüvi, H2OPS Sparkling Hop Water, Hairless Dog Brewing Company, Hella Cocktail Co., Isn’t Drinks, KUL MOCKS, Leader Brewing, Libra, Lyre’s, Mingle Beverage Company, Mocktail Club, Mocktails, One For The Road Brewing, Partake Brewing, Rally Brewing Company, Rightside Brewing, Ritual Zero Proof, Rock Grace, Seir Hill, SipC, Spiritless, Spirity Cocktails, Starla Wines, Teetotaler Wines, Thomson & Scott Noughty, Top Note Tonic, Töst, WellBeing Brewing Co., Wilderton Botanical Distillate, Woodnose, with more brands joining every day.

To learn more, visit

About the ANBA

Established in July 2021, the Adult Non-Alcoholic Beverage Association is the not-for-profit association dedicated to promoting, protecting, and growing the adult non-alcoholic beverage industry in the United States. Representing a diverse community, ANBA strives to educate and advocate for both member brands and consumers, providing a central voice that serves its members while raising awareness of the industry overall.


Michelle Sullivan


Release Summary

As rising consumer demand drives one of the largest cultural shifts in decades, beverages industry leaders join together to launch ANBA


Michelle Sullivan