University of Phoenix Launches Digital Marketing Professional Development Courses

New track offers busy adults opportunity to gain in-demand digital marketing skills in growing career field

PHOENIX--(BUSINESS WIRE)--University of Phoenix supports accelerated learning in a rapidly growing field with the launch of Digital Marketing professional development courses. Professional development courses at the University are designed to help busy adults develop career-ready job skills in growing fields within a short time.

According to Emsi Burning Glass, a leader in labor market analysis, there have been over 16,000 unique job openings for digital marketing related roles over the last 12 months. There has been a 188% increase from a year ago; from 2,026 unique digital marketing related job openings in November 2020, to 5,832 in October 2021.

“The digital marketing track helps individuals quickly upgrade their toolbox with real-world skills employers want — so they can stay competitive in today’s growing digital marketing field,” states Mukund Sudarsan, vice president, general manager of Professional Development at University of Phoenix.

The new Digital Marketing track courses are mapped to in-demand skills employers frequently post in job descriptions, as identified by Emsi Burning Glass. These job skills include understanding search engine optimization, developing digital media and lead generation strategies, using Google Analytics, and launching Google Ads campaigns.

The track, which contains six courses, can also prepare individuals to test for Facebook and Google certification exams. The University’s noncredit professional development courses are 100% online, self-directed, and typically take about 30 hours to complete, so learners can finish them on their own schedule.

Learners can review and complete the assessments as many times as they like to ensure they are grasping key concepts and demonstrating the new skill. Upon successful completion of a course, participants can also showcase their new-found skills to employers by sharing a certificate of completion.

The professional development catalog continues to grow, with courses in social media marketing, non-clinical healthcare, information technology, and virtual teaching. The University continues to build its course portfolio for today’s busy professionals who need to upskill quickly and affordably in a changing job market. For more information visit: phoenix.edu/professional-development.

About University of Phoenix

University of Phoenix is continually innovating to help working adults enhance their careers in a rapidly changing world. Flexible schedules, relevant courses, and interactive learning help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit phoenix.edu.