MIAMI--(BUSINESS WIRE)--Today, RECUR and Care Bears™ announce they have signed a multi-year NFT partnership to bring the iconic brand of huggable bears from Care-A-Lot into the metaverse. As fans enter the Care Bears metaverse they will not only discover the beloved original bears, but also brand new, never-before-seen Care Bears. The dedicated experience, launching in the first half of 2022, will allow fans to buy, collect and trade Care Bears NFTs as digital products and collectibles.
Robert Prinzo, Head of Global Licensing, Cloudco Entertainment, said, “For nearly 40 years, the Care Bears have been building a diverse, global community of fans of all ages. The Care Bears’ key messages of sharing, caring, and inclusivity are seen throughout all of our collaborations, and we pride ourselves on aligning with partners that are able to create products that keep our fans excited. As we enter the metaverse, we look forward to introducing a new way to collect Care Bears alongside the brilliant team at Recur.”
Trevor George, Co-CEO of RECUR, stated, “We are reimagining 40 years of Care Bears through this partnership and can’t wait to bring the bright, colorful and emotionally exuberant IP of this iconic brand to the metaverse. Fans will have the opportunity to gain early beta access to Care Bears NFTs in the first half of next year by owning a RECUR pass, which can be purchased next week.”
RECUR announced the launch of its first proprietary NFT, the RECUR Portal Pass, earlier this month. The RECUR Pass will offer early beta access to RECUR’s coveted experiences in entertainment, sports, and pop culture including Care Bears, among others. The pass will be available to purchase for 24 hours only on December 9th, 2021. Pre-registration opened on November 30th, 2021. For more information, please visit pass.recurforever.com and join the RECUR Discord at https://discord.gg/recur.
About Cloudco Entertainment
Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.
About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed up with a long-running animated TV series and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. More recently the Care Bears could be seen in Care Bears & Cousins, a Netflix original CGI-animated series launched in fall 2015 and the brand-new Care Bears: Unlock the Magic, a 48 episode, 2D animated series featuring an all-new look and mission for the bears, launched in 2021 on and Cartoon Network and HBOmax’s Cartoonito block in the US.