Vista Equity Partners Named to Inc.’s 2021 List of Founder-Friendly Investors

Vista Recognized for Its Track Record of Success Backing Founders of Leading Enterprise Software, Data and Technology-Enabled Companies

AUSTIN, Texas--()--Vista Equity Partners (“Vista” or the “Firm”), a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, today announced that it has been named to Inc.’s list of Founder-Friendly Investors for 2021, honoring the private equity and venture capital firms that have helped founder-led businesses thrive. In naming Vista for the second year in a row, Inc. recognized the Firm’s continued track record of success in backing founders and their teams as well as highlighted it as a leader within the Software, Information Technology and Business Products and Services sectors.

“We are thrilled to once again be named as one of Inc.’s most founder-friendly investors and are humbled by the recognition from the entrepreneurs and founders we have the pleasure of working with today,” said Robert F. Smith, Founder, Chairman and CEO of Vista Equity Partners. “For over twenty years, Vista has sought to identify and partner with exceptional founders leading the best and brightest enterprise software companies, journeying together to realize the next stage of their growth trajectory. It’s a tremendous honor when these leaders choose Vista, and we look forward to collaborating with future generations of technology visionaries for years to come.”

From founder-direct credit offerings and late-stage growth capital to scale, to a more traditional private equity buyout, Vista offers compelling capital solutions and expertise to help the founders of today’s leading enterprise software businesses innovate, grow and thrive in their markets. Beyond capital, the power of the Firm’s partnership lies in the Vista ecosystem which provides founders access to knowledge and experience across the global portfolio.

“Product growth and innovation have been critical to scaling our business, especially when it comes to integrating machine learning and AI. In partnering with Vista, not only did we gain access to their in-house specialists, but our engineers and data scientists have been able to leverage Vista’s broader portfolio to share, understand and adopt best practices from other experts.” said Chris Cabrera, Founder and CEO of Xactly. “Vista’s years of value creation experience has been instrumental to the growth of the company I founded and recognition of that is well deserved.”

Founders who partner with Vista receive connectivity to and learnings from the entire Vista ecosystem, which spans more than 75 companies, with more than 75,000 employees active in over 175 countries, serving 800,000 customers with over 300,000 million users and reaching more than 1.4 million small-and-medium businesses. They also gain access to Vista’s Value Creation Team, which comprises more than 100 dedicated enterprise software experts who support founders and their organizations, as well as strategy and engagement from a fulsome team of seasoned Operating Managing Directors. Access to this collective counsel and resources gives founders the support to unlock opportunity, scale their business and sustainably grow with confidence to deliver value to all their stakeholders.

“Supporting an entrepreneur’s vision and driving growth is more than just a financial investment. It’s about building a relationship and supporting the founders beyond that initial year. These private equity firms treat the founders like partners,” says Scott Omelianuk, Editor-in-Chief of Inc. media.

To compile the list, Inc. went straight to the source: entrepreneurs who have sold to private equity. Founders filled out a questionnaire about their experiences partnering with private equity firms and shared data on how their portfolio companies have grown during these partnerships.

To see the complete list, go to:

Introduced in 2019, the Founder-Friendly Private Equity Firms list quickly established itself as one of Inc.’s most resourceful franchises. It has become a go-to guide for entrepreneurs who want to grow their companies while retaining an ownership stake.

About Vista Equity Partners

Vista is a leading global investment firm with more than $81 billion in assets under management as of June 30, 2021. The firm exclusively invests in enterprise software, data and technology-enabled organizations across private equity, permanent capital, credit, and public equity strategies, bringing an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees. Vista’s investments are anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven, flexible management techniques that drive sustainable growth. Vista believes the transformative power of technology is the key to an even better future – a healthier planet, a smarter economy, a diverse and inclusive community and a broader path to prosperity. Further information is available at Follow Vista on LinkedIn, @Vista Equity Partners, and on Twitter, @Vista_Equity.

About Inc.

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit


Brian W. Steel


Brian W. Steel