ORANJESTAD, Aruba & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Antilla Energy, VBA, Aruba’s leading provider of eco-conscious products and innovative recycling solutions, today announced plans to launch SOURCE®, the world’s first renewable, sustainable bottled water, across Aruba.
By tapping the sky for the best water on earth, SOURCE Global, PBC has created the world’s only premium bottled drinking water that’s sustainable inside and out. SOURCE® Water comes from an entirely new, endlessly renewable, and locally grown resource -- the pure water vapor in the air -- and is harvested using nothing but the sun. It starts pure, is mineralized for great taste and good health, and is packaged in reusable, recyclable bottles. Because SOURCE® is locally made, it reflects the unique terroir of the region and has a low carbon footprint. For every liter sold, SOURCE and its partners donate a litre of the same world-class drinking water to local, water-stressed communities.
Aruba has no source of freshwater on the island and relies heavily on seawater distilled in saltwater desalination plants, a process that uses a significant amount of electricity and leaves a large carbon footprint behind, while brine disposal damages reefs and ocean life. The country is moving toward a full ban of single-use plastics, but the Caribbean Islands, including Aruba, are recognized as the biggest plastic polluters per capita in the world. Offering locally produced SOURCE® can mitigate these challenges and help protect Aruba’s unique, delicate environment.
Antilla, a leader in sustainability and circular distribution models, will offer SOURCE® still, sparkling, and flavored sparkling water, packaged in recyclable glass, to restaurants, hotels, and supermarkets. The company will use a bottle return program with restaurants and hotels, similar to its successful cooking oil collection program, to recycle SOURCE bottles. It expects SOURCE® Aruba to be available to consumers next year.
“Visitors and locals in Aruba are increasingly interested in sustainable products and eco-friendly experiences. SOURCE® Aruba addresses this gap in the bottled water market in an extremely progressive and powerful new way, and we are confident this premium, delicious drinking water will quickly become a market leader,” said Abe Dyck, Director, Antilla Energy, VBA. “We’re proud of our long-standing commitment to sustainability and protecting the environment. Our goal is to help change the dynamics of waste management in Aruba, and we expect SOURCE® Aruba to offset 1 million plastic water bottles in the first year of production alone. Partnering with SOURCE to deliver a true ‘made-in-Aruba’ first is both exciting and humbling.”
SOURCE® Water is produced by patented Hydropanel technology, which uses the energy of the sun to create premium drinking water by drawing pure, constantly replenished water vapor out of the sky. SOURCE Hydropanels operate entirely off the grid without electricity or traditional infrastructure. Each panel generates a large volume of water, with multi-panel water farms delivering sustainably sourced drinking water at a significant scale.
“With this revolutionary technology, SOURCE is transforming the drinking water experience. We’re redefining what it means to create premium. eco-friendly consumer products, and we’re excited to partner with Antilla Energy to bring SOURCE® to Aruba’s residents and visitors,” said Neil Grimmer, Brand President of SOURCE Global, PBC. “This premium product is designed for conscious consumers who care about sustainability, community, health and wellbeing, and SOURCE® Water embodies each of these values.”
SOURCE® Aruba will be made by a Hydropanel water farm and bottling facility in Alto Vista. For every liter of SOURCE® Aruba water consumers buy, SOURCE and Antilla will, through funding for community water farms, give a liter of the same premium water found in a SOURCE bottle to people living in local, water-stressed areas. The program can help solve an urgent problem in the region, which is challenged by limited freshwater resources, aging infrastructure and drought conditions, leading The World Bank to classify many Caribbean islands as “water scarce.”
About SOURCE Global, PBC
A Public Benefit Corporation, SOURCE Global, PBC’s mission is to make drinking water an unlimited resource. The company’s SOURCE® Hydropanels create drinking water using sunlight and air as the only inputs, and can put the power of safe, sustainable drinking water in the hands of every person in nearly every climate and corner of the world. SOURCE is on Fast Company’s 2020 list of most innovative social good companies. Headquartered in Scottsdale, Arizona, the company operates in 54 countries and on six continents. SOURCE® is a registered trademark of SOURCE Global, PBC. For more information, visit www.source.co and follow us on Facebook, LinkedIn, Twitter and Instagram.
About Antilla Energy, VBA
Committed to sustainability and circular distribution models, Antilla Energy offers high-quality, eco-conscious products to Aruba’s grocery, hospitality, and automobile industries. 297 Farm, Antilla’s sustainably produced leafy greens brand, is available in every major supermarket on Aruba, serving consumers’ increasing demand for earth-friendly produce.
The company got its start in 2014 as a purveyor of quality cooking oils and has set itself apart by collecting used oil and converting it into clean-running biodiesel fuel. In 2022, it will begin creating base oils and fuel from used motor oil and be first in the Caribbean to offer SOURCE®, the world’s only renewable, sustainable bottled drinking water. The Antilla team is committed to reducing carbon emissions, eliminating waste, and creating a sustainable future. For more information, visit www.antillaenergy.com, www.source-aruba.co and follow us on Facebook, Linkedin, and Twitter.