The Bliss Group Expands Senior Leadership Team

Strategic Hires Strengthen Healthcare and Business & Professional Services Expertise

AUSTIN, Texas & NEW YORK--(BUSINESS WIRE)--The Bliss Group announced today that it welcomes three Vice Presidents to the firm. Erin Harrison joins the company’s Business & Professional Services practice, which was ranked 6^th in the U.S. by O’Dwyer’s. Courtland Long and Janice Miller join the agency’s leading Healthcare practice. These professionals will be instrumental in building value for clients across two of the firm’s core industries.

“We are a great place for leaders who deeply understand the industries they serve,” said Bob Pearson, CEO of The Bliss Group. “Our clients expect us to understand how their marketplace works and which media models will create advantage for them. Erin, Courtland and Janice represent the type of leaders we are always looking for at Bliss.”

With two decades of media experience, Erin Harrison has deep expertise within legal services and B2B technology, helping firms establish a solid market presence and differentiate themselves. With a digital-first mindset, she works collaboratively to build mindshare and elevate brand awareness through integrated marketing strategies across paid, earned, shared, and owned (PESO) media. Previously, Erin worked with legal tech and B2B tech companies as a managing director at Plat4orm PR and Baretz+Brunelle. Erin was also at the helm of two of the legal industry’s most prominent publications as editor-in-chief of ALM’s Legaltech News and InsideCounsel. Named among the Folio’s Top Women in Media, she has been a moderator at conferences including Legalweek; Women, Influence and Power in the Law (WIPL); and ILTACON. Erin earned a bachelor’s degree in political science from Sacred Heart University.

In her new role, Courtland Long will work with clients to develop messaging, form partnerships with major patient advocacy groups, create thought leadership content, and execute integrated PR and marketing plans that align with business goals. Throughout her years working with major pharmaceutical companies, Courtland has designed communications programs to help launch numerous products in the areas of rare immune-mediated diseases, oncology, rare neurological disorders, and immunology. Courtland received her B.A. in International Affairs and Global Public Health from The George Washington University, in Washington, DC and her M.P.H. in Social and Behavioral Sciences from Temple University.

Janice Miller has twenty years of extensive public relations and marketing experience in the highly regulated pharmaceutical and biotech fields, and has created communications strategy and managed campaigns for products in various stages of approval and launch. Janice has also led corporate reputation, public relations and marketing programs that span corporate, financial, government, real estate, consumer and technology markets. Janice received her B.A. with High Honors in English Language and Literature from the University of Regina in Saskatchewan.

The Bliss Group

The Bliss Group is a full-service marketing communications firm with deep expertise in business & professional services, financial services, health care and technology. The agency’s leading-edge offerings unlock value for clients as data, technology and storytelling converge in B2B and B2C marketplaces. The firm’s teams are based in New York, New Jersey and Austin. For more information, please visit TheBlissGrp.com.