Faire La Fête Expands Distribution Footprint

The Authentic French Sparkling Wine Brand Grows to New Jersey, Florida, Massachusetts and more

LOS ANGELES--(BUSINESS WIRE)--First Growth Brands, a builder of brands and importer of unique, premium, authentic wines from Europe, will expand it’s regional footprint of the company’s flagship brand, Faire La Fête, the authentic French sparkling wine.

Already distributed in 26 states across the country, Faire La Fête will now be sold in six new markets beginning on October 1st; including New Jersey with Allied Beverage Group, Massachusetts and Rhode Island with Horizon Beverage, Connecticut with Brescome Barton plus Florida and Indiana with Southern Glazers.

Additionally, with Faire La Fête’s rapid growth in the New York market, the brand will be moving to the Emerald Division of Southern Glazers, plus participating in the New York Food & Wine Festival on October 15th.

“We are delighted with the successful expansion for Faire La Fête in the key ‘sparkling wine’ markets,” said Chris Siconolfi, Senior Vice President of Sales. “Our goal is to build the brand into a strong player and leader in the French Sparkling wine category.”

Faire La Fête is the vibrant sparkler that rivals all non-vintage Champagne brands for 1/3 of the price. Developed in Limoux, France, the village that discovered, and first produced sparkling wine in 1531, Faire La Fête is hand harvested by 8th generation families and aged for up to 24 months, longer than similar Champagnes that cost $50 or more a bottle. Faire la Fête is a “champagne for all” with a $20 price point.