EWING, N.J.--(BUSINESS WIRE)--Helping women across America “lighten the load,” ARM & HAMMER™ Laundry is proud to announce the launch of #PowerToHer campaign, along with Dress for Success, as a part of their ongoing commitment to support and empower women as they undergo and overcome adversity.
ARM & HAMMER Laundry is donating $25,000 to support Dress for Success and encouraging women to participate through an engagement-based match campaign, in an effort to donate an additional $25,000 for the non-profit. The campaign takes place on Instagram and Facebook and will spotlight the many women who put others before them, their personal and work-related obstacles, in addition to collecting powerful advice. ARM & HAMMER Laundry is bringing #PowerToHer by celebrating women who make it a point to support other women, whether it be in their work or personal environment.
“Supporting the wellbeing of our consumers and being a trusted brand that they can rely on is central to our identity. When we saw the many challenges this year brought – especially with so many women still overwhelmed with unprecedented layoffs, reentering a rapidly changing workforce, or balancing their life at home, we had to act,” says Joanne Lesaca, Brand Manager for ARM & HAMMER Laundry. "We are proud to continue our partnership with Dress for Success, an organization whose goals we so resonate with, to honor the strength and power of women, recognize their achievements and experiences, and raise money for an incredible cause. Together, we can accomplish so much more.”
Through the #PowerToHer campaign, ARM & HAMMER Laundry aims to create a platform for women to utilize the hashtag and social media to share their professional knowledge and personal experiences – anywhere from ways to achieve financial independence, how to maintain work/life balance, or the best ways to wash an article of clothing. The campaign calls on individuals to showcase their strength and power, and motivate others to get involved via Instagram and Facebook by participating in the below actions:
- Post a photo flexing your right arm
- Share words of empowerment
- Include the hashtags #PowerToHer and #sweepstakes, tag @armandhammerlaundry
ARM & HAMMER Laundry has pledged to double their donation of $25,000 to Dress for Success to $50,000 once the consumer social engagement goal of 300 posts is achieved, and all participants will automatically be entered into a sweepstakes to win a year’s worth of laundry detergent. Entries into the match campaign and sweepstakes will end on September 30, 2021.
“We cannot thank ARM & HAMMER Laundry enough for their continued support in helping us spread our message and encourage donations,” Wendy Longwood, COO at Dress for Success Worldwide. “We look forward to the opportunity to celebrate women’s courage and resilience through these stories. When you help a woman, you help her family and an entire community.”
Funds raised through the #PowerToHer campaign will help Dress for Success provide women access to programs that focus on job search, financial literacy education, health and wellness, and entry to a professional network and safe community.
Head over to www.armandhammer.com/dress-for-success and follow the #PowerToHer hashtag on Instagram to stay up to date on the campaign. iHeartMedia will promote the #PowerToHer campaign across 513 radio stations and encourage listeners to feature inspirational women across social media channels. In addition, top on-air iHeart personalities will share advice they’ve received throughout the years from the powerful women in their lives.
About ARM & HAMMER™ Laundry:
For more than 100 years, Church & Dwight Co., Inc., the maker ARM & HAMMER™ laundry detergent, has focused on manufacturing and marketing a wide range of personal care, household, and specialty products, and developing initiatives focused on quality and affordability that directly benefit consumers and their local communities.
About Dress for Success®:
Dress for Success® is an international nonprofit organization that empowers women to achieve economic independence by providing a network of support, professional attire, and development tools to help them thrive in work and life. Since starting operations in 1997, Dress for Success has expanded to 23 countries with 143 affiliates. To date, the organization has helped more than 1.2 million women work towards financial independence. Visit www.dressforsuccess.org to learn more.
