LTK Launches Self-Serve Influencer Marketing Platform

The expansion from full-service to self-serve gives brands of all sizes and budgets direct access to LTK’s proprietary retail performance data to price, cast and execute influencer marketing campaigns

DALLAS--(BUSINESS WIRE)--LTK, the largest global digital marketing platform powered by creators, is expanding its services to allow brands to build, manage and scale their influencer marketing plans first-hand, across all publishing platforms and the LTK shopping app.

Enterprise brands have spent more than $1 billion on creators through the LTK platform. The self-service platform is available now for select partners and will open up to its full 5,000 brands this year, with an eye towards powering influencer marketing for the growing number of D2C brands that found success on the LTK platform in the last year.

As a company that has powered creator commerce for 10 years, LTK has built a premium network of 150,000 influencers and a unique data set comprised of influencer historical retail performance data, by channel.

Given the increased need for nuanced and localized marketing, LTK empowers marketers to discover creators based on full-funnel performance and demographic data of the creator and their audience.

“LTK’s self-serve platform is a game changer for how my team will cast influencers for marketing campaigns,” said Katherine Redd, e-commerce director at Hampden Clothing, who has been piloting the tool. “We are very deliberate about how we cast campaigns, customizing not only according to demographics and psychographics that match our consumer target, but also strategically based on who we can trust will convert. The platform offers complete control over the campaign -- from full-funnel insights, messaging with the influencer and payouts -- making it a truly one-stop-shop platform. We are a small team, so having a user-friendly platform that can enable us to quickly find and cast influencers and go through the campaign process efficiently is critical. It’s an incredible way to test and scale what’s working hardest for us.”

The introduction of this new brand platform comes amid exponential growth for LTK, which in the last year alone has experienced triple digit growth in brand collaboration investments, and in consumer purchases made through its LTK shopping app.

LTK Creators have now driven $10 billion in retail sales for LTK retail partners.

“This is the first time we’re opening access to our enterprise-level technology and offering retail partners the ability to price, cast and execute full-funnel creator campaigns,” said Kristi O’Brien, General Manager of the LTK Brand Platform. “We are hyper aware of the importance of ROI and ROAS for today’s marketers and are obsessed with designing efficient product solutions that help them drive outcomes for their businesses.”

For more information or to request first access, visit about.rewardstyle.com/brands/ssbeta.

About LTK (formerly rewardStyle & LIKEtoKNOW.it)

LTK is the largest global digital marketing platform powered by creators. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. Now in its 10th year, LTK has grown to become the most trusted and effective business-enablement platform where creators launch, run and grow their universal Shop. Today, more than 5,000 brands partner with LTK to gain access to its global influencer network for original content that converts against performance-driven, cross-channel KPIs. A two-time honoree on Fast Company’s list of Most Innovative Companies, LTK drives more than $2.9 billion in annual retail sales from over 150,000 talented creators in 100+ countries. The company is headquartered in Dallas, TX and currently operates on five continents. To download the app, search for LTK in the app stores.