Nissan Studio Marks Six Month Anniversary with New Features to Enhance Customer Experience

Nissan Studio gives Canadians a new way to explore Nissan Canada vehicle line-up, including the all-new 2022 Nissan Pathfinder

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Nissan Studio – an interactive experience that allows Canadians to explore Nissan Canada’s latest models – is pleased to announce several new features to its virtual and in-person platforms. This includes the addition of the all-new 2022 Nissan Pathfinder to the line-up, featuring a bold re-design, 9-speed automatic transmission, standard Safety Shield^® 360 and the best in connectivity. The updates coincide with the sixth-month anniversary of the Nissan Studio, which launched December 2020, and has since garnered more than three million online impressions.

“The concept of the Nissan Studio emerged out of a growing desire to provide consumers with an easy, safe way to explore the latest Nissan vehicles from the comfort of their own homes,” said Ken Hearn, director of marketing, Nissan Canada Inc. “Since the launch, we have experienced incredible success with the Nissan Studio, giving Canadians the opportunity to explore our models’ newest features and design updates from anywhere, at any time. Nissan Studio marks an exciting evolution to Nissan’s customer experience offering, and we’re excited to see what the next six months bring.”

Nissan Studio’s interactive website allows visitors to speak with experts in real-time and participate in one-on-one sessions or live group tours. Nissan Studio is also pleased to welcome in-person traffic at its on-site retail location at Yorkdale Mall in Toronto, equipping consumers with even more ways to shop for their next vehicle. Both online and in-person visitors to Nissan Studio can enjoy a personalized vehicle tour of the 2022 Nissan Pathfinder, 2021 Nissan Rogue, Kicks, and/or Sentra to help determine the right vehicle for their lifestyle.

To further enhance the customer experience, Nissan Studio has been updated to include a Dealers Handoff functionality, which enables the consumer to be connected directly with their local dealership. In addition, dealerships can now embed the Nissan Studio link within their website, allowing visitors to automatically schedule a presentation or demo without being redirected. These features are available to dealerships across Canada.

For more information, and to register for a one-on-one session or group tour, visit NissanStudio.ca.

About the 2022 Nissan Pathfinder

The all-new 2022 Nissan Pathfinder has been completely redesigned and features a bold, rugged new look, 9-speed automatic transmission and standard intelligent four-wheel drive, including Safety Shield^® 360 and ProPILOT Assist – the first time it’s been available for Pathfinder. It’s also equipped with standard Apple CarPlay^® and Android Auto^™, to truly compete at the top of its class.

The Pathfinder combines strength and rugged capability, with advanced safety and technology features to keep Canadians safe and comfortable during every-day adventures. The all-new 2022 Pathfinder goes on sale this summer and is ready to take on every adventure.