FabFitFun Launches Two New Member Perks: Shop with Friends and “FabFitFun Week”

WEST HOLLYWOOD, Calif.--()--FabFitFun, the leading discovery shopping platform for women, today announced it will launch two new features this month: Shop with Friends and “FabFitFun Week.” Shop with Friends is a new social commerce feature that provides members and their friends with an interactive shopping experience. FabFitFun Week will include a week’s worth of deals for members, along with a few surprises that will add even more value to the FabFitFun experience.

With the launch of Shop with Friends, FabFitFun members will - for the first time ever - be able to invite their friends to shop the exclusive members-only e-commerce sales, which offer thousands of products at the best prices customers can find anywhere online or in person. Each FabFitFun member will receive three invitations to send to friends to join them in shopping the sale. Once they join, friends can explore and shop one another’s carts. For every redemption, members will unlock another invite to the sale. Members will also have the opportunity to redeem a $10 credit for every friend shopping the sale and will receive a $15 credit for every friend who becomes a FabFitFun member.

“Shop with Friends reimagines the experience we used to have shopping in person at malls with our friends to online retail,” said Michael Broukhim, Co-Founder and Co- CEO at FabFitFun. “Our e-commerce sales are one of our most popular and exciting member perks and now our members will be able to share that experience with their friends. They can interact with each other along the way, view friends’ carts, recommend products, and discover the joy and community in online shopping.”

Launching later this month, “FabFitFun Week” will feature five days of discounts for FabFitFun members at up to 80 percent off on products across all of the company’s e-commerce categories: beauty, fashion, wellness, electronics, home and more. This will be FabFitFun’s biggest sale before Black Friday and will feature discounts on mega bundles, products under $5, $10, $15 and $20, gifts with purchase of $75, curated shops from FabFitFun friends, and more.

“FabFitFun Week is all about celebrating our amazing members,” said Ryan Waymire, SVP of Merchandising, FabFitFun. “We owe our success to our members. They are an integral part of the FabFitFun experience, from our community, to clubs, to social media, and so much more. On our mission to deliver happiness and well-being to everyone, everywhere, we developed FabFitFun Week as an incredible new member perk that will offer our members the best products in the market at the best prices.”

Shop with Friends is now live during the Summer Edit sale and will be available during select sales moving forward. FabFitFun Week will run July 22 - July 26 on fabfitfun.com.

About FabFitFun:

Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, FabFitFun is a lifestyle membership and shopping experience whose mission is to deliver happiness and wellbeing to everyone, everywhere. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, fitness, wellness, home, and electronics – each season. In addition to the Box, FabFitFun members receive access to year-round perks including the FabFitFun online Community, members-only shopping experiences, exclusive digital content, and more. Join FabFitFun by visiting fabfitfun.com.


Michelle Kim, michellek@fabfitfun.com