Seven Organizations Serving Veterans and First Responders Receive More Than $750,000 in Donations From MONAT Gratitude

Healthy-aging haircare, skincare and wellness innovator’s philanthropic arm donated 100% of sales from limited-edition Treat for Your Feet product duo

MONAT Gratitude raised more than $750,000 through sales of its limited-edition MONAT Gratitude Treat for Your Feet Duo. (Photo: Business Wire)

MIAMI--()--MONAT Gratitude, Inc., the philanthropic movement behind MONAT Global Corp (MONAT), raised more than $750,000 through sales of its limited-edition MONAT Gratitude Treat for Your Feet Duo. One hundred percent of every sale from the limited-edition product duo was donated to nonprofit organizations supporting veterans and first responders in the United States, Canada, UK, Ireland and Poland.

“The MONAT Gratitude Treat for Your Feet Duo was launched as a means to raise awareness and funds for veterans and first responders, and we are so proud of the partnerships we have developed with each of the organizations,” said Lu Urdaneta, MONAT Global Chief Culture Officer and MONAT Gratitude CEO. “I’m continuously amazed by the dedication of our Market Partners to give back and positively impact the community.”

The Treat for Your Feet limited-edition product duo launched in May and retailed for $24 each. In addition to the monetary donations, MONAT Gratitude partnered with Operation Gratitude and the Las Vegas Metropolitan Police Department Foundation (LVMPD Foundation) to donate 6,000 care packages to area police officers and firefighters during MONAT’s Reunion event in Las Vegas June 5-8. Care packages, assembled by more than 300 MONAT Market Partners, were also sent to Miami to support the first responders working the Surfside building collapse.

MONAT’s Treat for Your Feet Duo will benefit the following organizations:

  • The 22 Project
  • Operation Gratitude
  • Wounded Warriors (Canada)
  • Frontline Fund (Canada)
  • Veterans Foundation (UK)
  • Irish Veterans (Ireland)
  • Association of the Injured and Wounded in Missions Abroad (Poland)

“We are thankful for partners like MONAT Gratitude who make it possible for us to cover the costs of helping veterans who are suffering from post-traumatic stress and traumatic brain injury,” said Alex Cruz, co-founder, The 22 Project. “Because of these partnerships, we are able to provide support to veterans so they can live a better life.”

“We are very fortunate MONAT Gratitude has recognized us as a partner and we are excited to once again participate in the organization’s campaign to help veterans and first responders,” said Steven Topham, national partnerships director, Wounded Warriors Canada. “Last year was challenging, but we have been able to adapt and continue our services with the support of our partners.”

MONAT Gratitude has been an integral part of the MONAT Global company culture since its inception in 2014. The values of gratitude and giving back have always been a high priority for the MONAT team. Today, the organization focuses its giving efforts in three impact areas: families, children and education.

Follow MONAT Gratitude, Inc. on Facebook and Instagram. More information about the efforts and philosophy behind Gratitude can be found at

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About MONAT Gratitude, Inc.

MONAT Gratitude, Inc. has been an integral piece of the MONAT company culture since its inception in 2014. MONAT Gratitude, Inc. partners with innovative nonprofit organizations in its local communities that support efforts under its three pillars: families, children and education. As a movement, MONAT Gratitude, Inc. believes in the power of creating conversations and inspiring a greater network to take action. Due to the passion of our MONAT Market Partners and commitment to making gratitude a part of our business, what started as a series of grassroots volunteering efforts in Miami has spread across the U.S., Canada, the U.K., Poland and Ireland.

About MONAT Global

MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.


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Alicia King
Sunwest Communications for MONAT Global
+1 (469) 547-0256

Release Summary

MONAT Gratitude raised more than $750,000 through sales of its limited-edition MONAT Gratitude Treat for Your Feet Duo.


Alicia King
Sunwest Communications for MONAT Global
+1 (469) 547-0256