Medical Manufacturers Should Check Sales Skills

Medtech manufacturers can better deliver for customers by certifying skills of business partners in the sales channel

NEW YORK--(BUSINESS WIRE)--Medical technology manufacturers can deliver better results for their customers by assessing and recognizing the skills of the people who sell their products, often working in different companies. In a new white paper, online assessment provider Questionmark demonstrates that certifying the knowledge of relevant staff across the business-partner channel can boost the performance of each company involved.

Certification programs, in which a participant receives a certificate demonstrating that they possess requisite skills and knowledge, are used by businesses to inspire confidence in customers.

The new white paper, “Justifying the Value of a Certified Business Partner Channel” makes the case for extending certification programs to each company that takes the product to the end customer. It is co-authored by Chuck Cooper, retired certification expert from technology company IBM, and Questionmark’s Kristin Bernor.

The paper explores how certifying the channel benefits:

• Manufacturers – with better product knowledge, partners can install and implement products quicker and better. This increases end-customer satisfaction and reduces support time and costs.

• Business partner companies – certification improves performance. This strengthens the relationship and increases the chance of repeat business.

• End customers – certification increases customer satisfaction. They enjoy better long-term use from the products they purchase.

John Kleeman, Founder of Questionmark, said: “There is a real benefit to measuring and recognizing skills and knowledge across all partners involved in selling products to the end user, as this white paper illustrates.

“For any certification program to be effective, it is essential that companies robustly assess learning and ensure that everyone who receives the certification has the skills and knowledge to justify the achievement.”

Questionmark provides a one-stop-shop platform that facilitates every aspect of managing an assessment. It enables test publishers and certification bodies to build revenue and protect the integrity of their brands.

The Questionmark one-stop-shop platform combines:

• Secure test-taking with a range of proctoring services
• Authoring and vendor content
• E-commerce
• Reporting and analytics
• Badges for successful candidates

https://www.questionmark.com/resources/whitepapers/download-justifying-the-value-of-a-certified-business-partner-channel/

About Questionmark

Questionmark unlocks performance through reliable and secure online assessments.

Questionmark provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world, delivered with care and unequalled expertise. Its full-service online assessment tool and professional services help customers to improve their performance and meet their compliance requirements. Questionmark enables organizations to unlock their potential by delivering assessments which are valid, reliable, fair and defensible.

Questionmark offers secure powerful integration with other LMS, LRS and proctoring services making it easy to bring everything together in one place. Questionmark's cloud-based assessment management platform offers rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S., Australian and European-based data centers.