-

Fruit Attraction 2021 Incorporates New Areas of Innovation, Research and Technology

With the aim of boosting growth and industry competitiveness

MADRID--(BUSINESS WIRE)--Fruit Attraction, a trade fair organised by IFEMA MADRID and FEPEX, will hold a new edition from 5 to 7 October aimed at promoting the sector’s competitiveness and growth. For this, and with the aim of promoting innovation, research, technology and digitisation as fundamental keys to future growth, Hall 5 will bring together the three solutions and services areas related to agricultural sector innovation: Biotech Attraction; Smart Agro and Smart Water&Energy.

The knowledge generated in applied Plant Biology offers a set of strategic technologies (development of new plant varieties, bioinformatics, genomic editing techniques, agrobiologicals for plant nutrition and protection, revaluation of waste and circular economy, new plant sources for obtaining protein, bioproducts of plant origin with industrial, cosmetic, pharmaceutical, plant biofactories, etc., applications that will make it possible to get to grips with global challenges (productivity, sustainability, quality) faced by the agri-food sector.

Driven by this reality, Fruit Attraction 2021, with the collaboration of BIOVEGEN, is including the plant innovation hub in its BIOTECH ATTRACTION programme, aimed at bringing together and promoting technological innovation and innovation-based business development opportunities. A new specialised area, aimed at companies dedicated to research and technological development of plant genomics.

Likewise, Smart Agro will once again be the specialised space for technology solutions companies in precision agriculture, focused on showing the latest developments in management products for agri-food companies and advanced mobility and analytics solutions, promoting agro-industrial transformation.

Fruit Attraction incorporates, also as a novelty, Smart Water & Energy, which is oriented to water and renewable technologies in the agri-food sector. Thus, SMART WATER is a new area with the goal of addressing the technological transformation of water in horticulture for the best and most efficient use of water and to improve crop productivity. It is aimed at professional horticultural producers, and managers and technical directors of companies that install irrigation systems and are interested in learning about new irrigation technologies.

In addition, renewable energy on fruit and vegetable farms is a valuable opportunity for farmers to reduce costs and emissions. SMART ENERGY was created with the aim of promoting the transformation of energy use in the sector.

Contacts

For further information, visual material and interviews:
Sandra Martín
Email: smartin@cciba.net
Telephone: +34 91 575 71 21

Industry:

Fruit Attraction

Release Versions
English

Contacts

For further information, visual material and interviews:
Sandra Martín
Email: smartin@cciba.net
Telephone: +34 91 575 71 21

More News From Fruit Attraction

Fruit Attraction Confirms Its Position as the World’s Leading Event for the Fruit and Vegetable Sector

MADRID--(BUSINESS WIRE)--  Images: https://bit.ly/3sq16sv Fruit Attraction 2022 concluded its 14th edition with excellent results, described by the participants as very positive. Over the three days, a total of 89,535 professionals from 137 countries attended the event, which was the largest in its history. The fair, organised by IFEMA MADRID and FEPEX, with Andalusia as the Guest Region, registered a participation of 1,740 exhibitors from 57 countries, and an occupation of more than 58,300 net...

Fruit Attraction 2022 Breaks Records and Cements Madrid as World Fruit and Vegetable Capital

MADRID--(BUSINESS WIRE)--The Fair, organised by IFEMA MADRID and FEPEX, consolidates its global leadership by surpassing the figures seen in 2019, until now the most successful edition in its history, with 1,800 companies from 55 countries, more than 58,000 m2 of fruit and vegetable produce on offer and an expected attendance of 90,000 professionals from 130 countries. As a new development, the fair incorporates the figure of Fruit Attraction Guest Region, starting with Andalusia. A total of 8...

Fruit Attraction 2022 Confirms the Participation of 1,700 Exhibitors Just Three Weeks Before the Start of the Event

MADRID--(BUSINESS WIRE)--With only a few weeks to go until Fruit Attraction 2022 -4 to 6 October-, around 1,700 exhibiting companies from 52 countries have already confirmed their participation in one of the largest B2B events in the world. The application period for participation in the great international event of the fruit and vegetable sector is still open. More than 55,000 square metres of fruit and vegetable produce on offer in halls 3, 4, 5, 6, 7, 8, 9 and 10 of IFEMA MADRID, which repre...
Back to Newsroom