CINCINNATI--(BUSINESS WIRE)--H Venture Partners (“H Ventures”), a female founded, owned and controlled venture capital firm based in Cincinnati, Ohio, today announced the close of its debut venture capital fund, H Venture Partners Brand Fund, L.P. (“Brand Fund”), raising over $10 million, becoming one of the few female-led venture capital firms to achieve this milestone.
H Ventures is focused on investing in exceptional consumer-essential brands--categories that represent over 90% of consumer spend. Based in the No. 1 consumer test market in the United States, the firm was founded by Managing Partner Elizabeth Edwards, an experienced venture investor who has previously invested in over 30 consumer brands, including Peloton, Bill.com, Freshly, Roots, among others.
While 85% of consumer purchasing is done by women, 93% of venture capital is managed by white men. Additionally, consumer purchases represent 69% of U.S. gross domestic product but only 3% of venture capital investments. H Ventures is looking to address this “Trillion Dollar Blindspot” by focusing on investing in purpose-driven, science-based consumer brands led by experienced and diverse teams.
“At H Venture Partners we want to invest in companies that transform the way people live--and we do that by putting money in the hands of exceptional founders who are launching science-based brands that reflect the diverse needs of our communities,” said Elizabeth Edwards, Founder and Managing Partner of H Ventures, “Our mission is to support and grow the next generation of leading brands that are better for human health and the environment.”
H Ventures has access to unparalleled expertise in the consumer brands space that other traditional Silicon Valley venture capital funds do not—such as R&D, retail strategy and supply chain, with more than 75 highly strategic founders, entrepreneurs, and investors as LPs, including retired executives from top consumer and retail companies such as Target, P&G, Coca-Cola, Tyson, Estee Lauder, Clorox, Revlon, and others, half of whom are female.
“Elizabeth is a brilliant and driven investor who is passionate about the consumer segment, and is driving change in the venture community. I am honored to serve on the Investment Committee and advise H Venture Partners as they tackle the Trillion Dollar Blindspot,” said Kathy Waller, H Ventures investor, former Executive Vice President and Chief Financial Officer of Coca-Cola and current Board Director of Delta Airlines and Beyond Meat.
Backed by a rigorous screening and due diligence process, Brand Fund’s initial portfolio is fully identified and includes investments in Cerebelly, Kinship, Felix, Parsley Health, Hazel, Better Booch, Hazel, and Avaline.
About H Venture Partners
H Venture Partners is a female founded, owned and controlled venture capital firm based in Cincinnati, Ohio, focused on purpose-driven, science-backed consumer brands. Led by a team of consumer experts with unparalleled experience as former consumer executives, the firm was founded by managing partner Elizabeth Edwards, a leading investor who at prior firms was part of investments in Peloton (IPO), Bill.com (IPO), Roots (IPO) and Freshly (acquired by Nestlé $1.5B). To date, H Ventures has invested in consumer startups like Avaline, Kinship, Cerebelly, Felix, Hazel, BetterBooch, Parsley Health and Naza Beauty.
For more information, please visit https://h.ventures/