BMW of North America Reports Q2 2021 U.S. Sales Results

  • Q2 2021 BMW Brand Sales Outpace Q2 2019 Totals by 15%.
  • High Demand Drives Record Consumer Deliveries.

WOODCLIFF LAKE, N.J.--()--BMW of North America today reported Q2 2021 sales of 96,561 BMW vehicles in the U.S., an 89.5% increase compared to the same period last year, and a 15% increase compared to the same time period in 2019. Through the first half of 2021, BMW brand sales have increased by 52.2% compared to the pandemic-affected totals of 2020, while outpacing 2019 totals by 8.9%.

The company also reported Q2 2021 sales of 9,340 MINI vehicles in the U.S., a 76.6% increase compared to the time last period year. Year-to-date, MINI sales have increased 48.5% as compared to 2020.

BMW brand sales were balanced across the model range in the second quarter of 2021, with the BMW X3, BMW X5, and BMW X7 Sports Activity Vehicles, and the BMW 3 Series sedan as standouts. The company’s lineup of Sports Activity Vehicles accounted for 60% of the quarter’s sales.

“Thanks to the continued commitment of our dealers, and the strength of our production network, we have met the robust customer demand for BMW vehicles, and achieved a record number of consumer deliveries in the quarter,” said Bernhard Kuhnt, president and CEO, BMW of North America. “The positive comparison to 2019 proves the growth and strength of our business.”

In early June BMW also unveiled two all-new electric vehicles in the U.S. – the BMW iX Sports Activity Vehicle and the BMW i4 Gran Coupe. Both vehicles will arrive in the market early next year.

Table 1: New Vehicle Sales BMW of North America, LLC, Q2 2021*

 
Q2 2021 Q2 2020 % YTD 2021 YTD 2020 %
i3

511

188

172.0%

851

252

238.0%

i8

2

49

-96.0%

10

115

-91.0%

2 Series

4,033

3,804

6.0%

9,340

5,576

67.5%

3 Series

14,350

7,713

86.0%

23,776

18,326

29.7%

4 Series

7,748

1,760

340.2%

12,533

3,957

216.7%

5 Series

7,268

4,940

47.1%

13,701

10,335

32.6%

6 Series

7

66

-89.4%

48

118

-59.3%

7 Series

1,995

1,163

71.5%

3,915

2,848

37.5%

8 Series

2,279

1,747

30.5%

3,781

3,441

9.9%

Z4

696

830

-16.1%

891

1,455

-38.8%

X1

6,054

2,307

162.4%

10,022

6,440

55.6%

X2

2,030

1,768

14.8%

3,367

4,054

-16.9%

BMW passenger cars

46,973

26,335

78.4%

82,235

56,917

44.5%

X3

21,285

9,460

125.0%

36,273

20,074

80.7%

X4

2,669

1,373

94.4%

4,351

3,161

37.6%

X5

16,544

8,517

94.2%

29,244

19,155

52.7%

X6

2,574

1,201

114.3%

4,612

2,452

88.1%

X7

6,516

4,071

60.1%

11,279

8,653

30.3%

BMW light trucks

49,588

24,622

101.4%

85,759

53,495

60.3%

BMW brand

96,561

50,957

89.5%

167,994

110,412

52.2%

Cooper /S Hardtop 2 Door

2,464

1,474

67.2%

4,236

2,909

45.6%

Cooper /S Hardtop 4 Door

1,714

951

80.2%

2,746

1,916

43.3%

Cooper /S Convertible

1,224

765

60.0%

2,034

1,345

51.2%

Cooper /S Clubman

749

452

65.7%

1,258

1,035

21.5%

Countryman

3,189

1,646

93.7%

5,351

3,320

61.2%

MINI brand

9,340

5,288

76.6%

15,625

10,525

48.5%

TOTAL BMW of North America, LLC

105,901

56,245

88.3%

183,619

120,937

51.8%

BMW Certified Pre-Owned Vehicles.

BMW reported Q2 2021 certified pre-owned vehicle sales of 32,363, a 21.1% increase from the same quarter a year ago. Year-to-date, BMW certified pre-owned vehicle sales total 60,515, an 11.5% increase over 1H 2020.

MINI Certified Pre-Owned Vehicles.

MINI reported Q2 2021 certified pre-owned vehicle sales of 3,384, an increase of 57.2% from the same quarter a year ago. Year-to-date, MINI certified pre-owned vehicle sales total 12,801, an 18.1% increase over 1H 2020.

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*The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q2 2021 figures occurred between April 1, 2021 and June 30, 2021.

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BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 116 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

# # #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

Contacts

Phil DiIanni
BMW of North America, LLC
(201) 571-5660 / phil.diianni@bmwna.com

Mariella Kapsaskis
BMW of North America, LLC
(201) 930-3166 / mariella.kapsaskis@bmwna.com

Contacts

Phil DiIanni
BMW of North America, LLC
(201) 571-5660 / phil.diianni@bmwna.com

Mariella Kapsaskis
BMW of North America, LLC
(201) 930-3166 / mariella.kapsaskis@bmwna.com