California District Court Rules in Favor of NaviStone on Privacy Issue

CINCINNATI--(BUSINESS WIRE)--In November 2018, NaviStone was sued in federal court in California for alleged privacy law violations. In June 2021, the federal court dismissed the case (No. 18-cv-06827-VC) in its entirety, entering judgment in NaviStone’s favor.

United States District Judge Vince Chhabria of the Northern District of California on June 10, 2021, determined that the Plaintiff had failed to prove claims of wiretapping and invasion of privacy, and dismissed the case with prejudice.

The following statement can be attributed to Larry Kavanagh, CEO of NaviStone.

We are pleased the courts have once again found for NaviStone and its commitment to consumer privacy. NaviStone proved that the plaintiff had never been “wiretapped”, and both in discovery and in expert reports NaviStone’s established that its services preserved and protected website visitor anonymity. Plaintiffs were unable to counter that evidence.

NaviStone’s expert witness, Dr. Greg Humphreys said, “This ruling is important for the entire industry. NaviStone uses the same fundamental approach as almost all analytics companies. If it were disallowed, the entire modern web as we know it would cease to exist." Dr. Humphreys is an award-winning software expert and former assistant professor at the University of Virginia, with a PhD in Computer Science from Stanford University.

According to David Bertoni, a partner with Brann & Isaacson who represented NaviStone, “Litigating class actions has, unfortunately, become a rite of passage for successful tech companies. Given NaviStone has won every one of the five cases brought by the same law firm, it’s clear the company is both privacy centric and can prove it in court.”

NaviStone has designed a marketing platform that helps clients deliver more relevant advertising for the purpose of enhancing consumers’ experience with that brand, while protecting their privacy. NaviStone’s program is built from the ground up to protect the privacy and anonymity of visitors to its clients’ websites.

The company’s commitment to privacy is published on its website. We will continue to fulfill on this commitment to our clients and consumers.

About NaviStone:

NaviStone combines classic direct mail with digital retargeting and provides the newest, most responsive marketing channel: web-powered direct mail. Our premise is simple, website visitors show their interests through the product pages they browse. Our patented technology then helps transform these engaged browsers into customers. For more information on NaviStone and our products visit www.navistone.com.