90min Launches “We Love the Euros” Editorial and Brand Campaign

Campaign to spotlight three unique perspectives with a focus on the game, the athlete and the fan

LONDON & NEW YORK--(BUSINESS WIRE)--90min, the world’s largest football community and part of Minute Media, today announced its comprehensive plan to cover UEFA EURO 2020 from an editorial and brand perspective. In addition, 90min has been named as a UEFA national information operator for the competition, which will include a bespoke section on 90min’s website that houses custom UEFA content focused on the EURO 2020.

With a focus on 90min’s fan-driven perspective, the brand will be launching “We Love the Euros,” a three-tiered program focused on the love of the game, the love of the players and the love of the fans. Each tier will feature unique editorial, video and social content that captures the love of football in 90min’s voice, represented by fans, current and former players, and influencers across five languages.

90min will profile and champion 21 stars of the future throughout the competition in ‘Our 21’, house key influencer-led discussions around the EURO 2020 in ‘The Debate’, and feature ‘Love Letters’ from athletes, pundits and fans centred around their favourite EURO memories from past competitions.

“The world has been anxiously awaiting the return of the Euros and we want 90min to be the key destination for football fans looking to get an insider perspective of the game, the players and the history in a way only 90min can deliver,” said Alex Giacon, General Manager, 90min. “For the past ten years, 90min has been the passionate voice of the fan for everything football. After a year delay due to COVID, we are even more excited to bring a unique content offering to fans and brands for the Euros.”

About 90min

90min is the world's largest football community delivering authentic content in 11 languages to more than 50 million fans globally. With a passionate team of editors around the world, 90min covers football up-close from the fan's perspective. 90min doesn’t speak at fans, they speak with them because they’re fans themselves. For more information, visit www.90min.com.

About Minute Media

Minute Media is a leading global content and technology company. We create authentic stories from diverse perspectives across our portfolio of content brands, which include The Players' Tribune, FanSided, 90min, DBLTAP, Mental Floss and The Big Lead. We also power the creation, distribution and consumption of digital, multimedia content for creators, publishers and commercial partners through our proprietary technology platform, Voltax. The company currently holds the #1 spot in Comscore’s U.S. sports video rankings and #3 in U.S. sports reach. For more information, visit www.MinuteMedia.com.