Yoti Partners with eftpos’ New Digital Identity Exchange, connectID to Deliver an Industry-led Digital Age Verification Solution for Online Alcohol Sales in Australia

SYDNEY--(BUSINESS WIRE)--Digital identity platform, Yoti, has partnered with eftpos’ new digital identity solution, connectID to deliver secure digital age verification (AV) technology. An industry-first solution for same day online alcohol sales and delivery is being trialled in partnership with Retail Drinks Australia, the national industry body that represents the interests of Australia’s packaged retail liquor stores.

Yoti’s AI powered age estimation technology and reusable digital ID app will help deliver a seamless age verification solution for online alcohol sales in Australia via the new eftpos connectID identity exchange. It’s a modern privacy preserving solution to outdated online age verification methods that traditionally rely on credit cards or unverified and simplistic tick boxes.

Using Yoti age estimation, people can pass an age threshold simply by looking into the camera. The system delivers accurate results for people of all ages and skin tones, providing results within an average of under 1.5 years in the 13-24 age brackets. It’s private, there's no registration and images are deleted by Yoti after use. It has delivered over 450 million age checks globally.

Alternatively, people verify their age using the free Yoti app - a safe place for personal details, encrypted and under the owner’s control. When proving age, people securely share just their age without revealing their identity. It’s a smarter, modern way to prove age that protects privacy, promotes personal data security and tackles ID fraud with verified information. Over 10 million people have downloaded Yoti globally.

Yoti and connectID will help online alcohol businesses meet regulatory requirements for AV including the newly passed NSW Government legislation that will require consumers to verify their age digitally for online alcohol sales for same day delivery from July 2022.

Craft beer retailer Beer Cartel, supported by Melbourne based MyIntegrator worked with Yoti and connectID to integrate the solution into their live demo site. It demonstrates end-to-end transactions with auditable age verification to showcase the easy to implement solution, proving a win-win-win for consumers, online alcohol businesses and government regulators.

The solution highlights the power of digital identities in creating industry standards that are simple for customers and businesses alike. connectID securely facilitates the identity verification or data exchange, but does not store the identity data. It is designed to work within the Australian Commonwealth government’s Trusted Digital Identity Framework (TDIF) and the industry’s TrustID framework, as well as other emerging international standards such as PAS1296.

Australian Regional Director of Yoti, Darren Pollard said “Yoti is delighted to be working closely with the connectID identity exchange to drive awareness of the everyday benefits that reusable digital identities will bring to Australians. We are excited to collectively devise a turnkey solution for secure age verification for online alcohol purchases with our partners connectID and the RDA. It works at both the online point of sale and at delivery to provide shoppers a secure, safe and quick experience and online retailers a secure, compliant solution.”

connectID CEO and eftpos’ Entrepreneur in Residence Rob Allen said “the trial demonstrates how digital identity technology can lead to the creation of easy to implement ‘industry-led’ solutions that are simple for customers. “We are excited to be working with Yoti and Retail Drinks Australia on this very practical example of how digital identity can make life easier and safer for merchants and consumers and expanding the trial further with new partners.

"Retail Drinks and our members are committed to the responsible promotion, sale and supply of alcohol beverage products, so we’re pleased to be working collaboratively with partners like Yoti, connectID and other stakeholders on this 'industry-first' age verification pilot for same day online alcohol sale and delivery that seeks to strike the right balance between good regulation and the freedom to retail responsibly", said Retail Drinks Australia CEO Michael Waters.

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About Yoti

Yoti is a digital identity and biometric technology company that allows organisations to verify identities and trusted credentials online and in person.