GRAND RAPIDS, Mich.--(BUSINESS WIRE)--The future of television arrived today in Grand Rapids. Six leading local television stations in Grand Rapids, including WOTV (ABC), WWMT (CBS), WOOD-TV (NBC), WXMI (FOX), WXSP-CD and WOLP-CD (MyNet), became the latest in the nation to begin broadcasting with NEXTGEN TV, a revolutionary new digital broadcast technology.
Based on the same fundamental technology as the Internet, digital applications, and other web services, NEXTGEN TV can support a wide range of features that are currently in development and are designed to enable viewers to be immersed in stunning video with brilliant color, sharper images and deeper contrast. NEXTGEN TV’s evolution will create a whole new dimension to TV viewing, with brilliant video and new Voice+ dialogue enhancement. Viewers will feel the power of movie theater sound quality, delivering every voice clearly and offering consistent volume across channels. NEXTGEN TV will also be enhanced with Internet content, providing a wealth of additional information so that viewers can get the most value out of live sports, live news, and live events in real time. It will also offer new and improved ways for broadcasters to reach viewers with advanced emergency alerts.
Powered by ATSC 3.0, NEXTGEN TV is the most significant broadcast technology upgrade ever.
Today’s launch in Grand Rapids follows a decade of development of the new technology and months of planning and preparation by the local stations. BitPath, which is developing new broadcasting services, led the planning process and coordinated efforts across the six television stations. WOTV, WOOD-TV, WWMT and WXSP-CD and WOLP-CD will be charter members of the BitPath data broadcasting network, which will launch later this year.
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
About WOTV, WOOD-TV, WXSP-CD and WOLP-CD – Nexstar
WOTV, WOOD-TV, WXSP-CD and WOLP-CD are leading television stations in Grand Rapids, MI, owned and operated by Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation’s largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcasting, digital and mobile media platforms. WOTV is affiliated with the ABC network, WOOD-TV is affiliated with the NBC network, and WXSP-CD and WOLP-CD are affiliated with the MyNet network.
About WWMT – Sinclair
WWMT is a leading Grand Rapids, MI television station owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a diversified media company and leading provider of local sports and news. WWMT is affiliated with the CBS network. Sinclair owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 186 television stations in 87 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. For more information, please visit https://wwmt.com/ and sbgi.net.
About FOX 17 – WXMI – Scripps
WXMI is part of The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”