Grays Adapts to Future of Commerce with Citrix®

Largest eCommerce business in Australasia shifts platform to the cloud, implements Citrix SD-WAN™ gaining agility needed to support evolving business and customer needs

FORT LAUDERDALE, Fla.--()--Online commerce has been picking up speed for years. But COVID-19 has thrown it into overdrive. On any given day, consumers across Australasia flock to Grays to purchase everything from electronics, jewelry and wine to cars, property and even businesses. When the pandemic hit, the largest eCommerce business in Australasia, saw its traffic double. And the company was more than ready to handle it thanks to a successful move to modernize its network and shift to the cloud that it had executed months earlier with the help of Citrix Systems, Inc. (NASDAQ:CTXS).

Today, Grays operates warehouses and offices across 17 locations. But the company is rapidly expanding to accommodate the uptake it has seen in its business as consumers increasingly turn to clicks rather than bricks to secure just about everything they want and need.

“To deliver the simple, secure and reliable experience that buyers and sellers expect, we must be able to bring new sites onboard fast and ensure they stay connected at all times,” said Ayaz Ahmed, Head of Technology, Grays.com.

For years, Grays relied on Multiprotocol Label Switching (MPLS) technology to do this. But the technology made it difficult for the IT department to move quickly - spinning up a new site could take up to six months. So, the company went in search of more agile technology that would allow it to pick up the pace.

Gaining Agility

Enter Citrix SD-WAN. Positioned first for Application Performance Optimization and Deployment Flexibility in the 2020 Gartner Critical Capabilities for WAN Edge Infrastructure (Gartner Critical Capabilities for WAN Edge Infrastructure, Jonathan Forest, Andrew Lerner, Naresh Singh, September 30, 2020), the solution enables organizations to extend connectivity to remote sites faster and easier than ever. Using it in conjunction with AWS Transit Gateway, Grays is able to ensure seamless connectivity across all its branches.

And critical in Ahmed’s mind is the flexibility and resiliency that it provides. “We have the ability to scale up and down, which helps us move much more quickly - we can now spin up a site in a day,” he said.

Accelerating Business Performance

In addition, Grays can support new services that its customers require in the COVID-19 era. In the face of lock downs and social distancing protocols, many buyers, for instance, have been unable to make in-person inspections of auction items on which they had bids. With Citrix SD-WAN, Grays is able to power video linkups on mobile devices like iPads which its employees can use to show customers their merchandise including cars, auto parts, restaurant equipment, and more.

“Without Citrix SD-WAN, I'd probably be under a lot more pressure to resolve customer buying issues,” Ahmed said. “It has definitely set us up for success.”

Grays joins more than 400,000 organizations around the world who are using Citrix solutions to future-proof their infrastructure and gain the flexibility and agility they need to enhance their business performance and gain market advantage. Click here to learn more about these solutions and the success they are driving.

About Grays

Grays is the largest industrial, auto and commercial eCommerce business in Australasia, offering a huge range of industrial, auto, consumer and commercial goods, direct from manufacturers and distributors. We offer our buyers great value and convenience and our vendors an efficient sales channel to unlock value from their assets. Click here to learn more.

About Citrix

Citrix (NASDAQ: CTXS) builds the secure, unified digital workspace technology that helps organizations unlock human potential and deliver a consistent workspace experience wherever work needs to get done. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.

For Citrix Investors:

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.

© 2021 Citrix Systems, Inc. Citrix, the Citrix logo, and other marks appearing herein are the property of Citrix Systems, Inc. and may be registered with the U.S. Patent and Trademark Office and in other countries. All other marks are the property of their respective owners.

Contacts

Media Contact:
Karen Master
Citrix
+1 216-396-4683
Karen.master@citrix.com

Contacts

Media Contact:
Karen Master
Citrix
+1 216-396-4683
Karen.master@citrix.com