Marketing Leader John Wernz Joins LifeYield’s Advisory Board

BOSTON--(BUSINESS WIRE)--Building on a year of momentum in helping the financial industry’s largest institutions maximize retirement income for their clients, LifeYield welcomes John Wernz to its Advisory Board. Wernz will join LifeYield’s board of industry leaders guiding the future development of the firm’s market-leading unified managed household (UMH) solutions.

Wernz demonstrated his leadership and sales and marketing acumen during his 10-year tenure as the Chief Marketing Officer at the Wealth Enhancement Group (WEG). He now serves as an executive consultant at WEG. He was responsible for building the financial planning brand of one of the fastest-growing registered investment advisors (RIAs) in the country, driving multiple private equity transactions and cultivating a growth team that increased annual organic assets flows fivefold.

The appointment of Wernz comes after a stand-out year in which LifeYield helped advisors create more than $11 billion in potential added retirement wealth. He is a recognized and trusted voice in financial services marketing, leading an agency of 100+ persons, working with marketing leaders such as Fisher Investments, Mutual of Omaha, H&R Block and Physicians Mutual Insurance, for over 20 years.

“John is a proven leader in brand storytelling and helping his colleagues position themselves for success,” said Mark Hoffman, CEO and co-founder of LifeYield. “His insight will be invaluable as LifeYield continues to grow rapidly and as we strengthen our leadership role in the wealthtech industry.”

LifeYield’s Advisory Board includes Warren Cormier, founder and president of Boston Research Group; Ted Grannatt, partner at McCarter & English, LLP; Michael Koehn, co-founder of Analysis Group; Jud Mackrill, CEO and co-founder of Milemarker; J.C. Massar, former chair at The Capital Group; Len Reinhart, former president and founder of Lockwood Companies; and Evan Schulman, president of Tykhe.

“Having led marketing for fast-growing financial firms for the last 20+ years, I've experienced the power of showing a client tangible, holistic solutions,” Wernz said. “LifeYield’s offering is not just theory, it has created real financial results for advisors and the people they serve. I was blown away by the tools LifeYield has built and I look forward to supporting their continued rapid growth."

About LifeYield

LifeYield is the wealthtech leader in powering unified managed household (UMH) platforms to help advisors and firms maximize retirement income for clients from accumulation through withdrawal. LifeYield’s dynamic algorithms and comprehensive API library enable advisory firms of all sizes to manage household-level portfolios that coordinate the technology elements necessary to optimize efficiency, and specifically, through long-term tax management, including asset location, gain/loss harvesting, rebalancing, withdrawal sequencing, and Social Security maximization.

LifeYield coordinates and optimizes the levers of cost, risk, tax and Social Security to produce better financial outcomes and quantify the benefits in dollars and cents. LifeYield Social Security+ software helps over 90,000 advisors plan optimal filing strategies as clients near retirement and provides guidance on how to build a comprehensive income stream. For more information, please visit www.lifeyield.com.