VANCOUVER, British Columbia--(BUSINESS WIRE)--Baker Real Estate Incorporated announces today the launch of BakerWest, a fresh force in sales and marketing of pre-construction condominiums in Vancouver. BakerWest combines the deep local market knowledge and leadership of Jacky Chan, one of Vancouver’s leading new construction sales and marketing specialists, who will serve as the President of BakerWest, with the proprietary technology, experience, global network and scale of Baker Real Estate Incorporated.
“Over 25 years we’ve sold more than 100,000 condominiums in Toronto and Montreal,” said Baker CEO, Barbara Lawlor. “We deeply believe in the Vancouver market and are delighted to have an opportunity to partner locally with Jacky Chan and his team, including Senior Vice President, Hari Minhas and Director of Business & Project Operations, Melissa Lui.”
BakerWest represents the changing guard of real estate marketing in Vancouver and will provide local developers with the competitive advantage of highly targeted, data-based marketing strategies, along with enhanced distribution capabilities tailored to existing and emerging demand for Vancouver homes.
“We were attracted to Baker to leverage its foundation and platforms to accelerate the advancement of our team to the forefront of pre-construction marketing and sales in Vancouver,” said Jacky Chan, President of BakerWest. “The launch of BakerWest allows us to fully leverage Baker’s resources to provide developers with bespoke strategies required to maximize sales and revenues.”
Since its recent inception, BakerWest has already amassed listings representing approximately $500,000,000 in gross sales, capturing the attention of emerging large scale multifamily developers including Belford Properties, which recently and successfully released their first of four townhome developments in their Wellside Collection in Vancouver’s Cambie Corridor.
BakerWest is also supported by access to the capital and expertise of Peerage Realty Partners, the parent company of Baker. Peerage has significantly expanded its presence in British Columbia with the addition of Sotheby’s International Realty Canada, Epic Real Estate Solutions in addition to its long-term partner firm, Fifth Avenue Real Estate Marketing. Scott Brown, a senior executive in the western branch of the Peerage family, will also serve as a strategic advisor to BakerWest.
“Through our family of premium brands, we understand the importance of investing in the top people in markets that have the most potential for growth,” said Gavin Swartzman, CEO of Peerage Realty Partners. “Peerage is confident in the future of the B.C market and looks forward to playing an increasing role providing buyers, sellers and developers with the expertise, service and trusted advice to optimize their results.”
About BakerWest: BakerWest is British Columbia's newest, most agile and innovative real estate sales and marketing firm led with decades of experience. Emerging in partnership with Baker Real Estate, Canada’s leader in pre-construction home sales, and within the Peerage Realty Partners conglomerate, BakerWest is part of a well-connected national network that arranged more than $18 billion of sales in 2020.
About Baker Real Estate Incorporated: Baker is a member of the Peerage Realty Partners group of companies. For over 25 years, Baker has been Canada’s leading pre-construction residential and condominium sales company. With offices in Toronto, Montreal and Vancouver, it deploys its deep experience to provide consulting on all aspects of a development, ensuring clients strategically customize their projects and optimize returns with the ideal unit mix, floorplan, pricing, and marketing. With a growing market share, Baker has sold over 100,000 units and generated $80 billion in new home sales.
About Peerage Realty Partners: Founded in 2007, Peerage Realty Partners, a subsidiary of Peerage Capital, offers a unique and time-tested professional partnership model for entrepreneurial North American real estate service firms in premium markets. It has the unique benefit of being a private family and management-owned enterprise that is positioned to commit to long-term investments and time horizons. Through its partner firms, Peerage Realty transacted over C$18 billion in residential sales in 2020 and forecasts sales of C$20 billion in 2021. It has over 3,000 best-in-class sales representatives and 86 offices in Canada and the United States.