Kenect Announces Strategic Investment from PSG

Growth Capital Investment to Continue Product Innovation, Scale Go-To-Market and Pursue Strategic Acquisitions

LEHI, Utah--(BUSINESS WIRE)--Kenect, a rapidly growing provider of business texting and communications technology, today announced a strategic growth investment from funds advised by PSG, a leading growth equity firm partnering with middle-market software and technology-enabled service companies. The investment aims to fuel Kenect’s next phase of growth including: Continued product innovation, scaling the go-to-market, adding to the customer support organization and pursuing strategic acquisitions, all in order to better serve Kenect’s growing list of clients across North America.

Financial terms were not disclosed.

“We couldn’t be more excited to work with PSG to continue our mission of connecting businesses with consumers through our messaging platform,” said Shaun Sorensen, Co-Founder and CEO of Kenect. “Businesses are looking for better ways to improve their customer experience, communicate more efficiently, collect payments via text message and more. We believe we are uniquely positioned to provide an innovative solution for this new era of local business.”

Since its founding in 2017, Kenect has grown its cloud-based, two-way text messaging platform to support customer communications, customer experience, lead generation, reputation management and payments for thousands of customers across multiple industries.

Kenect allows companies to use their business phone number to send and receive text messages from any device. Text messaging is ubiquitous, and now it’s becoming a way that customers want to communicate with businesses. 98% of text messages are opened and most customers say phone calls from businesses are disruptive. Kenect’s message is simple: Your customers want to text you, let them.

“We look forward to working with Kenect’s experienced management team who, in our view, has done a tremendous job rapidly growing Kenect through a differentiated, vertically-focused approach,” said Rick Essex, Managing Director at PSG. “We believe the Kenect team has developed a strong, highly scalable software platform and is well-positioned to address the extensive market opportunity as adoption of text communication with customers in the small and medium sized business community continues to grow.”

Arbor Advisors acted as financial advisor and DLA Piper served as legal advisor to Kenect. Weil, Gotshal & Manges LLP served as legal advisor to PSG.

About Kenect

Kenect has a team of over 100 employees based in the Silicon Slopes of Utah just outside of Salt Lake City. Kenect builds simple and powerful text messaging tools that are easy to use. Thousands of companies across North America use Kenect to text their customers, generate online reviews, gather leads from their websites, collect payments, and conduct live video chats. To learn more about Kenect visit Kenect.com or text us at [phone].

About PSG

PSG is a growth equity firm that partners with middle-market software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 65 companies and facilitated over 300 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City and London. To learn more about PSG, visit www.psgequity.com.