Automotive Online Sales Platform Digital Motors Names Troy Ford as VP of Finance

Financial and capital markets background key for expanding Digital Motors

Troy Ford, VP of Finance (Photo: Business Wire)

IRVINE, Calif.--()--Digital Motors®, the groundbreaking online sales platform for automotive dealerships and manufacturers, today announced the appointment of auto industry and investment banking veteran Troy Ford as Vice President of Finance.

“As demand for online vehicle sales continues to expand, we are pleased to welcome Troy Ford as Vice President of Finance to our growing team of innovators,” said Andy Hinrichs, CEO of Digital Motors. “Troy brings to the table a breadth of automotive industry, growth capital, and financial leadership experience.”

Most recently, Ford served as Vice President of Corporate Finance for Superior Industries, a publicly traded Tier 1 automotive supplier. Prior to Superior Industries, he held roles in both technology and financial firms, including Sorenson Capital Partners, VMWare, and Wells Fargo Securities.

Ford earned an MBA from the Wharton School and a Master’s in International Studies at the University of Pennsylvania. He was graduated by the University of Virginia’s McIntire School of Commerce with a Bachelor of Science in Commerce.

“Digital Motors revolutionizes the online car-buying experience for consumers while unlocking efficiency and profitability for dealerships,” commented Ford. “The company’s leadership team has a solid track record of generating value for the automotive industry, and I am excited to be part of this talented and growing team.”

Digital Motors’ dealer-based platform allows customers to go through all or portions of the entire vehicle purchasing process online, including securing financing, without visiting the dealership. It turns any dealer’s or manufacturer’s website into an online store.

After successfully launching its platform in 2020, the company expanded its footprint across the U.S. and into Canada, and introduced an array of new features, such as sharing deals via social media and individual customer virtual garages, which allows shoppers to arrange and compare multiple transaction scenarios. Further, the company’s instantly approved lease and finance offers eliminate any ambiguity from the purchasing process for all parties involved.

Digital Motors operates a software-as-a-service (SaaS) business model that empowers automotive clients to be set up in 24 hours or less. The platform is configurable to a dealership’s or manufacturer’s specifications and adheres to corporate identity and MAAP requirements. For more information or a product demo, visit


Mike Geylin / +1 (201) 341-1099 /


Release Summary

Digital Motors, the online vehicle sales platform, announced the appointment of auto and investment banking veteran Troy Ford as VP of Finance.


Mike Geylin / +1 (201) 341-1099 /