Hotel Chocolat Uses Contentsquare Insights To Fuel Customer-Driven Digital Innovation

Digital is top of mind for the brand, as more consumers plan to fill Easter baskets online

LONDON--()--Contentsquare, the only complete experience analytics platform, is partnering with luxury British chocolate retailer Hotel Chocolat to support the brand’s distinctive innovation and growth online. The upmarket chocolatier has doubled down on digital growth initiatives this past year to deliver standout experiences and products to their customers despite disruptions to in-store shopping.

And one year on from the first Covid lockdown, it looks like many consumers will continue to rely on digital to celebrate the biggest holiday for chocolate – Easter.

Martin Bell, eCommerce Director at Hotel Chocolat comments,

“We want our customers to enjoy a rich, seamless experience, whatever the channel.”

“Contentsquare gives us critical insight into the digital customer experience, and drives our web optimization strategy. Innovation at Hotel Chocolat is relentless and is always powered by customer insight, so this extra layer of understanding is vital to us.”

Hotel Chocolat’s mission is to make people happy, bringing you chocolate that is more exciting, more beautiful and – more importantly – made according to its mantra: ‘More Cacao, Less Sugar’.

By creating a memorable customer experience, Hotel Chocolat is able to connect with consumers in a much more meaningful and personalized way. Instead of simply providing a product, it also enables the brand to give consumers something of real value, which in turn is likely to increase loyalty in the long-run.

Niki Hall, Chief Marketing Officer at Contentsquare comments,

“It’s incredibly exciting for us to partner with a company like Hotel Chocolat, which truly has a digital-first mindset and a strategy of continuous innovation,”

“Hotel Chocolat have risen to the challenges of the last twelve months by adjusting to customer priorities and reimagining the ways in which they connect with their audience. Even traditional buys like Easter eggs are now increasingly moving online, and Hotel Chocolat is a real digital leader when it comes to providing a standout omnichannel brand experience.”

A recent consumer survey by Contentsquare revealed that 1 in 5 consumers are planning to give chocolate as a gift this year and a further 1 in 10 will be treating themselves this year — proof that consumers are heeding the scientific evidence of chocolate’s mood-boosting benefits.


Notes to Editors

About Contentsquare

Contentsquare empowers brands to build better digital experiences. Our experience analytics platform tracks and visualizes billions of digital behaviours, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv and Tokyo. Today, it helps hundreds of enterprises in 26 countries deliver better digital experiences for their customers. Visit to find out more.

Hotel Chocolat

Luxury British cacao grower and chocolatier Hotel Chocolat was founded in 2004 to make exciting chocolate with three guiding principles – authenticity, originality and ethics that remain central to the brand’s success today. With its Rabot Estate cacao farm, hotel restaurant and bar on the Caribbean island of Saint Lucia, a chocolate manufacturing facility in Cambridgeshire, UK, and locations across the UK and internationally, Hotel Chocolat occupies a unique space – being able to link all aspects of chocolate from the tree to the consumer. Hotel Chocolat connects the world of sustainable cacao agriculture with the hedonism of top-quality chocolate. For further press information or high-res images, please contact


For further information contact:
Ben Rees / Rachel Nulty
Wildfire PR

Release Summary

Contentsquare partners with luxury British chocolate retailer Hotel Chocolat to support the brand’s distinctive innovation and growth online

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For further information contact:
Ben Rees / Rachel Nulty
Wildfire PR