P&G Professional Raises the Bar, Encouraging Restaurant Owners to Upgrade Their Clean and Do More With Less

By Achieving an Expert Clean With Less Time, Less Effort, and Less Money, Restaurant Owners and Operators Can Focus on Everything Else

CINCINNATI--(BUSINESS WIRE)--As communities across the nation begin to reopen, diners are starting to venture back to restaurants for in-person services. And while some dining rooms have had to close over the past year due to stay-at-home orders, kitchens stayed busy as restaurant owners shifted their business strategies to take advantage of increased delivery requests and curbside pickup. In that time, cleaning moved to the top of the to do list and P&G Professional, the away from home division of Procter & Gamble, was there through all of it, standing with restaurants throughout COVID-19 to help ensure the health and safety of employees and guests through a cleaned and disinfected environment. Now the cleaning supplier is reminding establishment owners that they can do more with less, if they’re using the right products.

To spread the word and encourage restaurant owners to raise the bar on their cleaning, P&G Professional has deployed its latest marketing campaign, “Clean Upgraded.” The holistic campaign includes digital signage, the brand’s first-ever national radio program, support from industry influencers and point-of-sale programs through retail partners. In addition, interested restaurant owners can register on www.pgpro.com to receive a 38-oz sample of Dawn Professional Pot and Pan to discover the benefits of being able to do more with less for themselves.

“With diners paying more attention to cleanliness than ever before and the standard of clean being raised to such a high level this year, restaurant owners and operators need cleaning products that go above and beyond to knock out grime, grease and germs faster and stronger than ever before,” said Paul Edmondson, Vice President North America, P&G Professional. “We’ve always known the value of clean at P&G Professional and our products deliver superior cleaning and disinfection with less time, less effort and less money, so restaurateurs can focus on everything else.”

Launched nationally in March 2021, the Clean Upgraded campaign highlights Dawn® Professional Pot and Pan as a solution for restaurants to do more with less. By cleaning 58 percent more dishes per sink than the leading competitor* - resulting in 35 percent fewer sink changeovers* and a reduction in hot water usage by 6,000 gallons a year* - Dawn Professional is the right product for restaurants looking to save time and money.

Dawn Professional Manual Pot and Pan is just one of the familiar products available to restaurant owners as part of P&G Professional’s Total Foodservice Solution – a full portfolio of trusted products for core cleaning jobs. Other products include Dawn Heavy Duty Degreaser, Safeguard® Antibacterial Hand Soap, Comet® Disinfecting Cleaner with Bleach and Spic & Span® Disinfecting All-Purpose Spray and Glass Cleaner. P&G Professional also offers free custom consulting through the virtual SmartAssist Advisor that offers expert advice to solve the cleaning challenges faced by small businesses every day.

To learn more, sign up for news and offers, request a consultation from P&G Professional Experts or request a sample of Dawn Professional, go to www.pgpro.com.

*vs a leading private label based on recommended dosage of 1oz per 10 gallon sink; average against three water hardnesses

About Procter & Gamble Professional

P&G Professional is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, healthcare, hospitality, food/drug/mass, and convenience store industries. P&G Professional offers complete solutions utilizing its parent company’s scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Tide^® Professional, Dawn^® Professional, Cascade^® Professional, Mr. Clean^® Professional, Febreze^® Professional, Microban^® Professional, Swiffer^® Professional, Comet^®, Spic and Span^®, Bounty^®, Safeguard^®, and its own brand, P&G Pro Line^®. Please visit www.pgpro.com for the latest information about how to upgrade your clean with P&G Professional’s solutions and services.