Flueid Names Liz Lilly Director of Communications and Public Relations

Seasoned storyteller to define the company’s communications strategy and enhance Flueid’s position within the market

AUSTIN, Texas--(BUSINESS WIRE)--Flueid, a fast-growing mortgage technology leader providing modern digital solutions to traditional inefficiencies in the mortgage lifecycle through its Flueid platform, today announced Liz Lilly as Director of Communications and Public Relations, reporting to Flueid Founder and President Peter Richter, effective immediately. In this role, Lilly is responsible for building and protecting Flueid’s corporate position through strategic media relations, content strategy, and creative thought leadership initiatives to promote the company’s mission, vision and values to key stakeholders.

Lilly comes to Flueid with a strong background in executive positioning, crisis and reputation management, corporate storytelling and employee engagement. Her experience is heavily focused on leading communications and business transformations for large, multinational clients, including managing major re-positioning and global branding exercises, large acquisitions, partnership announcements and key business restructurings.

“Liz is an exceptional communications strategist and leader with a proven track record of establishing and delivering communications programs that help drive business outcomes,” says Peter Richter, Founder and President of Flueid. “Her background working with clients focused on transforming industries through innovative technologies will only help advance our vision of reimagining a more effective and efficient real estate lifecycle for everyone.”

Prior to joining Flueid, Lilly held positions of increasing responsibility at global communications agency Edelman. She most recently served as a senior communications manager on the firm’s transformation team where she was responsible for leading communications for clients focused on reinventing their business and market position. Here she helped her clients form and deploy their communications functions as well as articulate their vision for the future.

Lilly holds a Bachelor of Arts in Mass Communication from Louisiana State University (LSU) as well as a minor in business administration. She is also certified as a distinguished communicator through the university’s Distinguished Communicator Medal Program. For press and event inquiries, please contact Lilly at [e-mail] moving forward.

To learn more about Flueid, its products, services or leadership team, please visit: https://www.flueid.com/.

About Flueid
Flueid is on a mission to streamline the real estate lifecycle experience for everyone. With broad strategic, design, technology and operational experience within the entire real estate ecosystem, our goal is not to eliminate critical functions within the process, but to re-think them and make them smarter, which ultimately increases productivity and reduces redundancy and cost. Working with major mortgage lending, servicing, settlement service, and FinTech and PropTech partners, Flueid develops key solutions that streamline real estate transaction workflow, automates the delivery of risk-eliminating information during closing, and optimizes business processes throughout the entire process. For more information, please visit https://www.flueid.com/.