-

Fluidra Strengthens Industry Leadership Position With Acquisition of Custom Molded Products (CMP)

  • Addition of the US manufacturer of pool and spa components will further strengthen Fluidra’s leadership position in the pool and wellness industry.
  • CMP’s product offering and manufacturing expertise are highly complementary to Fluidra’s business, creating expanded growth opportunities and value for customers.
  • The acquisition values CMP at $245 million and is expected to be Cash EPS accretive to Fluidra in 2021.

BARCELONA, Spain--(BUSINESS WIRE)--Fluidra S.A. (BME: FDR), the Spanish listed global leader in pool and wellness equipment and connected solutions, today announced it has acquired Custom Molded Products (“CMP”), a Georgia-based manufacturer of pool and spa components, from Tenex Capital Management.

CMP is a leading supplier of innovative solutions for the recreational water industry with a strong portfolio of reputable brands such as DEL™, Brilliant Wonders®, SpaMASTER™ and Bobé. Headquartered in Newnan, Georgia, CMP operates manufacturing and distribution facilities from multiple locations in the United States and China. CMP’s products are supported by distributors and OEMs in the United States, Canada, Latin America, Europe, Australia and the Middle East.

The acquisition was valued at $245 million and was fully settled at closing with existing cash and debt facilities. Proforma 2020 leverage is still within the 2x target, while maintaining a strong cash generation profile. The transaction is expected to be accretive to Fluidra’s Cash EPS from day one. Fluidra is raising its 2021 guidance based on the expected positive contribution from the CMP acquisition as follows:

  • Sales growth from 6-9% to 12-15%
  • EBITDA margin stays at 22.5% to 23%
  • Cash EPS growth increases from 12-20% to 17-25%

With this acquisition, Fluidra will rapidly expand its offering in several strategic growth categories, such as fast-growing alternative sanitizers, white goods to support its Jandy equipment range and dedicated spa equipment, a substantial adjacent segment and opportunity for the company. Additionally, CMP’s broad range of LED solutions and water and fire features will complement and extend Fluidra’s existing portfolio. CMP’s product strengths, coupled with its operational and manufacturing expertise, will help Fluidra accelerate growth by providing its customers with a wider range of pool and spa technologies as well as through increased product delivery capabilities.

“CMP is a great fit—commercially, operationally and culturally—and a valuable extension to Fluidra’s existing North American operation,” said Bruce Brooks, Chief Executive Officer of Fluidra. “This acquisition allows us to expand our product portfolio in strategic areas to better meet customer demand, as well as by entering the new spa OEM market. We intend to draw from our Fluidra-Zodiac integration expertise to successfully achieve the numerous synergies identified.”

“We are thrilled to be joining Fluidra and recognize this as a tremendous growth opportunity,” said Tom Moore, Chief Executive Officer of CMP. “With their established and trusted reputation in the industry, we are confident that this will position both Fluidra and CMP for continued success in the years ahead.”

Following the acquisition, the CMP team and its base of operations will remain in Georgia. McGuireWoods LLP acted as legal adviser to Fluidra. Raymond James & Associates, Inc. acted as lead financial advisor and Troutman Pepper Hamilton Sanders LLP acted as legal advisor to CMP. Nomura Securities International, Inc. and FIDUS Partners also acted as co-advisors to CMP.

Contacts

Global
Sarah Estébanez, sestebanez@tinkle.es, +34 636 62 80 41

North America
Jacquie Edelman, jedelman@fluidra.com, 760 390 1458

Fluidra S.A.

MAD:FDR

Release Versions

Contacts

Global
Sarah Estébanez, sestebanez@tinkle.es, +34 636 62 80 41

North America
Jacquie Edelman, jedelman@fluidra.com, 760 390 1458

More News From Fluidra S.A.

Fluidra Delivers a Strong Third Quarter

BARCELONA, Spain--(BUSINESS WIRE)--Fluidra, the global leader in equipment and connected solutions for the pool and wellness sector, achieved sales of €1,724 million in the first nine months of 2025, up 5% year-on-year (7% on constant FX and perimeter). This was driven by volume growth across all regions together with positive price contribution more than offsetting negative currency effects. Adjusted EBITDA increased by 6% year-on-year to €411 million, achieving a 24% margin, up year on year....

Fluidra Delivers a Strong First Half, With Sales up 5% to €1,227 Million and Growth Across All Regions

BARCELONA, Spain--(BUSINESS WIRE)--Fluidra, the global leader in equipment and connected solutions in the pool and wellness sector, achieved sales of €1,227 million in the first half of 2025, up 5% year-on-year with growth across all regions driven by higher volumes together with positive pricing contribution. In the first six months of 2025, sales were up across all regions on constant currency and perimeter, with North America growing 8% and Europe around 3%. Sales in the Rest of the World in...

Fluidra Expands Its Role in Aquatic Sports With Four International Projects Worth €10 Million

BARCELONA, Spain--(BUSINESS WIRE)--Fluidra, a global leader in connected equipment and solutions for the pool and wellness sector, expanding its role in aquatic sports with four new projects in Paraguay, Italy, Romania and India valued at over €10 million. In Paraguay, Fluidra is delivering a turnkey project for the future Olympic Aquatic Center, which is set to host the Asunción Junior Pan American Games from August 9 to 23, 2025. The company is building an Olympic pool for water polo and arti...
Back to Newsroom